Alan Wolk
Managing Director, Social Media Strategy @ KIckApps, Blogger at The Toad Stool

www.advertisingweek.com
http://advertisingweek.com/blog

What is good social strategy; is fundamentally changing. Instead of everyone wanting to match competitor's social strategy (they have a blog and Facebook so I should have a blog and Facebook.)

We should be creating unique social experience that differentiate us from competitors. Apple wants their products to be unique from other computers...

More fun at the Mashable house with drinks and entertainment sponsored by Pepsi Max, Sony Electronics, .TV and Skifta.

See the full poster here: http://www.gsdm.com/TheIndustryParty

Join us for a night of listening, learning, drinking & networking. With live music from the Mother Truckers, J. Roddy Walston and the Business plus other special guests. And an art gallery featuring works from Daniel Johnston, Magda Sayeg, Hugh MacLeod, Ian McLagan, Dave Mead +...

http://schedule.sxsw.com/events/event_IAP8355

Are you involved with the3six5? Do you read the3six5? Have you never heard of the3six5 but want to learn more about the project?

Check out our -- man, it's now our 2nd annual -- the3six5 meetup.

Here's the Google page for the Gingerman: http://bit.ly/fBTdRa Hope to see you there!

The Barbarian Group & StumbleUpon invite you to void a couple EULAs with us at the T.O.S. Violation! Party, a night of rock for the punks of the Internet.

Revised line-up:

7pm doors

Outside Stage:
TV Torso 7:00pm
Thee Oh Sees 7:45pm
Mister Heavenly (feat. members of Islands, Man Man and Modest Mouse with Michael Cera) 8:45pm
No Age 9:45pm
...

On March 13th, 100 of us will come together in Austin to bring the #Blogchat format offline. We'll be discussing this topic: "What can company bloggers learn from personal bloggers?" And just as we do on Twitter, we'll have an open discussion about this topic at the Social Media Clubhouse.  So bring your smartitude and join...

As we all start to plan our panels and parties for SXSWi it's time to add the TownHoller+BeerSphere Sunday afternoon gathering and group checkin at Club De Ville to your calendar.

Last year was a great time and we are hoping for more of the same this year, great people, great conversations, and great weather. So follow the updates @townholler...

The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13th to Monday, March 14th, Mashable will be hosting a combination of private...

Lustre Pearl Bar
97 Rainey St.
Austin, Texas

Join Atech & KickApps during SxSW to enjoy some true Austin hospitality at Lustre Pearl!

There will be a variety of cocktails, Salt Lick BBQ, an awesome outdoor space, ping pong, and more. You don't want to miss out on this SxSW party.

Questions on site - please contact Liz Albert...

Kristina Halvorson is the CEO and Founder of Brain Traffic. She will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Content Strategy for the Web.

Joseph Jaffe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.

The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies? This session will explore the emerging etiquette issues of our...

A Cowboy Steampunk themed part at SXSW. Done by the same crew that did pastriesandpasties.com in 09 and the steampunk party that brought Maker Faire to Austin Texas in 2006. The lineup is already looking amazing... website should be up soon!

At Tocquigny, we’re all about happy hours and what better excuse than opening day of SXSW. If ya have a badge, you’re invited to join us for the third annual Tocquigny View512 Happy Hour on the 17th floor of the iconic Frost Tower. No other party offers a better vantage point of Austin or a real-time data art installation tracking interactive...

In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in...

For the past four years, you have made the blogger lounge the center of the SXSWi experience for thousands of digital influencers. This year Samsung (@samsungtweets) and TechSet (@techset) have teamed up to open the doors to a grander and more engaging home base to celebrate you and the social graphs we weave together.
The Samsung Blogger Lounge,...

Five days of presentations, networking events, and more showcasing the best new emerging technology, digital works, video games, and innovative ideas.