Mobile Marketing Association
The MMA is the premier global non-profit trade association making mobile an essential part of the marketing mix. Join us!

Next Month

MMA Forum New York 2012: Smarter Tomorrow

The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize...
MMA Forum New York

The Roosevelt Hotel New York City · June 11-13, 2012
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Been there, done that

Earlier this Month

Hear from the MMA Regional Managing Directors on their views of key factors driving mobile marketing within their respective regions (APAC, EMEA, LATAM, NA). Key industry trends, leading case & research will be reviewed.

Speakers:
Michael Becker, Managing Director, North America, MMA
Paul Berney, Managing Director, Europe Middle East Africa,...
FREE MMA WEBINAR: Global Reach, Local Relevance: Key Drivers Affecting Mobile Marketing Worldwide

Online 9:00am PST · Thursday, May 10, 2012
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Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through...
FREE MMA WEBINAR: Mobile Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices

Online · Thursday, May 3, 2012, 11:00am
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Last Month

MMA Forum Singapore 2012: Smarter Tomorrow
The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize...
MMA Forum Singapore 2012

Grand Hyatt Singapore · April 23-25, 2012
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Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and evaluate how the mobile channel is presenting both opportunities and challenges for other media and marketing...
FREE MMA WEBINAR: The Rise to Prominence of the Mobile Channel – and Mobile’s Impact Across the Media Landscape

Online · Tuesday, April 17, 2012, 11:00am
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8:00PM - 9:00PM - PST
India is host to an abundance of dynamic landscapes to navigate, and an increasingly mobile population that craves information and engagement. Smartphone sales in India rose by 87% in 2011over the previous year, and the tens of millions of smartphone subscribers in the region use their devices an average of 2.5 hours each day....
FREE MMA WEBINAR: Smartphone Growth And The Adoption Of LBS in India

Online · Tuesday, April 10, 2012, 8:00pm
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March 2012

This webinar will show an overall industry view of mobile across apps and web, specific Hispanic focused info, programming & marketing strategies/tactics to activate Hispanic audiences and advertising case studies on successful initiatives.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Charlie Echeverry, Executive...
FREE MMA WEBINAR: Engaging U.S. Hispanics Through Mobile

Online · Tuesday, March 27, 2012, 11am-12:00pm
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February 2012

GSMA Mobile World Congress 2012, is fast approaching: held in Barcelona, the new Mobile World Capital, 27 February – 1 March. Make your plans now to attend! Visit www.mobileworldcongress.com for more details or if you have question reach out on twitter @GSMA_Care
GSMA Mobile World Congress 2012

Fira Barcelona · February 27 - March 1, 2012
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There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution? The latest research for ExactTarget examines:

- The growth of the mobile market...
FREE MMA WEBINAR: Five Ways Marketers Can Embrace Consumer Mobile Dependence

Online · Thursday, February 16, 2012, 11:00am
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If you have been watching analyst predictions and monitoring marketing spend, as we have, you know 2012 will be a break out year for mobile. To this end, we're here to help. I want to share MMA's focus in North America for 2012 and open a dialog with you. Let's discuss how your involvement with the MMA can help you achieve your...
Webinar: Building Thought Leadership and Organizational Awareness Alongside the MMA: The Value of Membership

https://www3.gotomeeting.com/register/231602366 · Friday, February 3, 2012, 11:00am
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Last Year

With U.S. smartphone penetration hitting 40% and tablet ownership expected to exceed 40 million by the end of 2012, the opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. How to best engage users in your mobile apps, drive usage and deliver that audience to advertisers? In...
FREE WEBINAR: How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 2: A Look at Mobile Apps

Register Online- https://www3.gotomeeting.com/register/611558878 · Tuesday, December 13, 2011, 2-3:00pm
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We need to remember to "think human" when it comes to mobile marketing. In today's world of mass marketing overload getting a potential customer's attention is a scarce resource. You need to focus not only on getting the opt-in, but also how to sustain consumer engagement. This should not be done simply with algorithms and...
Free Webinar- Thinking Human: How to Optimize and Sustain Consumer Engagement

https://www3.gotomeeting.com/register/636730526 · Tuesday, December 6, 2011, 11:00am
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A great mobile app starts with a good concept, but making that concept a reality is a complex process. Native mobile applications present brand owners with an unprecedented opportunity to connect with their customers – yet most are used a handful of times before they are forgotten or deleted altogether. In order to stake their claim on the most...
Featured Webinar- Mobile Marketing Applications

https://www3.gotomeeting.com/register/492193982 · Thursday, December 1, 2011, 11am-12:00pm
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The global mobile marketing industry comes together for one special evening each year to recognize outstanding accomplishments by the industry’s best and brightest.

Join us at the 7th Annual MMA Global Awards Gala as we acknowledge the significant contribution of your clients, colleagues, and partners in driving the industry forward.
MMA Mobile Marketing Awards

SLS Hotel at Beverly Hills · Thursday, November 17, 2011
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The 2011 MMA Forum Los Angeles brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year the consumer takes center stage in the world of mobile marketing. The MMA Forum will address four key aspects of this change and explore how Consumer Centric Engagement can deliver value to...
MMA Forum Los Angeles

SLS at Beverly Hills · Thursday, November 17, 2011
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While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and...
Free Webinar- How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 1: A Look at Mobile Web

Online- Register Here- https://www3.gotomeeting.com/register/754226598 · Wednesday, November 9, 2011, 2-3:00pm
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While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and...
How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 1: A Look at Mobile Web

Register Online: https://www3.gotomeeting.com/register/754226598 · Wednesday, November 9, 2011, 2:00pm
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Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising...
FREE MMA WEBINAR: Mobile Barcode Marketing - From A to Z

Online- Register Here--https://www3.gotomeeting.com/register/697282214 · Thursday, November 3, 2011, 2:00pm
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Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key. Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in...
What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Online- Register Here- https://www2.gotomeeting.com/register/785947362 · Thursday, October 27, 2011, 2:00pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP (TORONTO): Global Truths and Regional Relevance of Mobile Marketing

OCAD University Auditorium - 100 McCaul Street - Toronto · Thursday, October 27, 2011, 8am-12:00pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP(MONTREAL) Global Truths and Regional Relevance of Mobile Marketing

InterContinental Hotel Montreal · Wednesday, October 26, 2011, 8:30am-12:30pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP (CALGARY): Global Truths and Regional Relevance of Mobile Marketing

Alberta Innovate Technology Centre - 3608 33rd Street NW, Calgary · Tuesday, October 25, 2011, 8:30am-12:30pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP (VANCOUVER): Global Truths and Regional Relevance of Mobile Marketing

Improv Centre: 1502 Duranleau Street. Vancouver BC - Granville Island · Monday, October 24, 2011
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Mobile Relationship Management: Strategies For Weaving Mobile Throughout the Customer Lifecycle If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a...
FREE MMA WEBINAR: Mobile Relationship Management with Vibes Media, A&E and Six Flags Great America

https://www3.gotomeeting.com/register/569117302 · Thursday, October 20, 2011, 11:00am
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Mobile Advertising Insights: Driving Customer Loyalty and Engagement via the Third Screen for Financial Services Industry

Space is limited: Reserve your spot now- https://www3.gotomeeting.com/register/196408182

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile...
Free Webinar: Mobile Advertising Insights: Driving Customer Loyalty & Engagement

Virtual · Wednesday, October 19, 2011, 11:00am
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The 2011 MMA Forum in São Paulo brings together individuals from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest case studies, technology developments, and innovative ways of using the mobile channel to...
MMA Forum São Paulo

Hotel Meliá Jardim Europa · Tuesday, October 18, 2011
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