Heather Whaling
As president of Geben Communication, Heather helps startups and established businesses integrate traditional and digital PR. Also, @prTini on Twitter.

Livefyre & Janrain are proud to present: SXSW Fyre Bash 2012 DETAILS: When? Sunday, March 11, 8pm - 2am Where? The Fyre Pit - Across from the Austin Convention Center (141 Red River Street @ E Cesar Chavez Street) Who? Anyone and everyone. Just come party.ABOUT: On March 11, 2012 we are throwing a massive party in Austin. Here is what you...

Join Co-hosts Richard Binhammer & David Armano for their fourth installment of the most popular brunch of SXSW, Allhat IV "Mootown's Greatest Hits". Producers:Geoff LivingstonMark DrososPhotogs:David AlstonYou Refreshments:Limited drink tickets & the best breakfast tacos Austin has to offer.  *Follow the conversation on...

Refuel - Austin Day Party - Powered by Yammer and SocialVibe. Hosted by theMIX agency.    We’ve all been there. Sunday morning. You’ve made it through the first SXSW weekend. It’s time to Refuel and Engage. Join Yammer, SocialVibe and theMIX agency, as we get away from the hustle and bustle of the convention center and unwind at the...

I have this theory that anything can be crashed.

You see, I see patterns.

Einstein crashed the profession of physics from accounting (he came up with the rule of 72 (compounding interest)

Justin Timberlake crashed acting by doing a cameo as a janitor.

My dog Baxter crashed Silicon Valley board of director meetings.

I am crashing a near-defunct...

The Copyblogger team is throwing another unforgettable SxSW party this year, only this time, the one and only Brian Clark will be spinning awesome '80s music for the duration of the open bar happy hour. Held at Stubb's newest venue, The Rattle Inn, the Computer Blue party will feature several floors of great people, music, and of course,...

The Copyblogger team is throwing another unforgettable SxSW party this year, only this time, the one and only Brian Clark will be spinning awesome '80s music for the duration of the open bar happy hour. Held at Stubb's newest venue, The Rattle Inn, the Computer Blue party will feature several floors of great people, music, and of course,...

An opportunity for any women attending SXSW Interactive 2012 who feel like hooking up for a few cocktails at the Four Seasons near the start of the conference. A chance to meet fellow women in tech, hang out and then head to one of the many parties going on that night - perhaps stop off for some food on the way: To confirm your place, see who else...

Join Razorfish at ROIAL as we kick off SXSWi 2012 in style!

Grab a cocktail, enjoy the breathtaking view from the rooftop deck, and mingle with some of the digital industries best and brightest. LdRs (formerly DJ Hot Sauce) will set the mood with his chill dance grooves. And the open bar means you'll have a great time.

Your SXSWi badge or a...

Join TechCocktail.com as we celebrate some of the hottest startups in all the land on the grand stage at SXSW. To wrap up the day of activities at SXSW, Tech Cocktail will be hosting its third annual mixer style event at SXSW (check these links out in case you missed the last two years

Please note that adding yourself to this event does NOT make you an official guest. Sorry, but there is a process because of limited space.

WHAT: Beauty Bar X is a 3 day event focused on providing a space and services to the women of SXSW interactive/film and Texas Style Council. There will be free manicures, massages, drinks, nibbles, wifi, VIP...

This will be year five of the Social Breakfast! Join Ewan at Magnolia's Cafe and start your SXSW experience in the company of friends, both new and old at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least... one of the greatest...

Kick off SXSW right with some of the brightest minds in the business and join us for the second annual Night Cap with Edelman Digital! Your co-hosts for the evening are: Kevin King, Global Practice Chair for Edelman digital, David Armano, Executive Vice President, Global Innovation & Integration and Natasha Avery, Vice President US Director...

Register for tickets on EventBrite

We're back for our third straight year at SXSW, and we cannot wait to rock out with all of you!

Join the TechKaraoke team and our sponsors (TBA) as, this time, we begin SXSW Interactive with a real bang! We're taking over The Stage on Sixth venue on Friday, March 9th for an evening full of live band...

We're back for our third straight year at SXSW, and we cannot wait to rock out with all of you!

Join the TechKaraoke team and our sponsors (TBA) as, this time, we begin SXSW Interactive with a real bang! We're taking over The Stage on Sixth venue on Friday, March 9th for an evening full of live band karaoke and classic DJ karaoke...

  Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth.  Did we mention free drinks?  This is where the whos who of the startup world will be Friday night... and...

You are invited to the 3rd Annual Ignite Social Media Party!   Join Jim Tobin, Jason Falls, Tim Hayden, Expion and other gracious hosts to fire up the lights of Austin!   Each March, swarms of bright minds fly into Austin, landing in one corner of town on a Friday night.  This is the place to see and meet them all at once.   Tasty BBQ, drinks,...

Everything is bigger in Texas- including the SXSW parties!

Please join host Jeff Pulver and the State of Now team, along with the kids from textPlus & CardFlick to start SXSW out right with a Texas style cocktail party. We’ll be at Lanai on Friday, March 9th, from 7-9pm.

The lights will be up, the music low, the energy will be high, and you...

Join us at Speakeasy (412 Congress Ave) on March 9th from 6-9pm. Hope to see you there!

All attendees must be 21+ to enter and possess a valid photo ID. Club security will be checking IDs at the door.

Hosted by Rohit Bhargava (Author of Likeonomics) and Charles Duhigg (Author of The Power of Habit)

Overwhelmed by all the parties? Charles is a first timer, and this is my fifth SXSW, so we thought we'd team up to do a small meetup for friends to gather before all the craziness starts.

We will share the event location with anyone who...

For the past five years, the Blogger Lounge at SXSW has served as the hub for great minds and friends to celebrate innovation and collaboration. This year, the Samsung Blogger Lounge, hosted by TechSet’s Stephanie Agresta and Brian Solis (@techset), is once again your epicenter for SXSW Interactive! What makes SXSWi so great is you

For the past five years, the Blogger Lounge at SXSW has served as the hub for great minds and friends to celebrate innovation and collaboration. This year, the Samsung Blogger Lounge, hosted by TechSet’s Stephanie Agresta and Brian Solis (@techset), is once again your epicenter for SXSW Interactive!

What makes SXSWi so great is you – and...

Interactive Festival will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the unparalleled SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the...

FreshBooks passed the 4,000,001 user mark and we want to celebrate.  In 1835 Texans fought and won independance from Mexico. Texas thus becoming its own independent country with its own president, congress and monetary system. In 2012 The FreshBooks team won it's independance from SXSWi hotel rooms and be more texasy by staying in at 10...

It's hard to believe that we're celebrating the 5th anniversary of our pre-SXSW kickoff happy hour! As always, this is not an official SXSW event and no badge is required in order to attend. It is at a bar, so you must be 21+ in order to attend.

In our Technology Spotlight, we'll showcase three up and coming Austin technology...

  DOWNLOAD THE MAP HERE http://baer.ly/startupcrawlmap   SXSW Interactive badges are available starting at 11am on Thursday, March 8th. You’ll have the badge but most events don’t start until the next day so... now what?Why not stop by for a quick beer, game, snack or just say hi at one of the many downtown tech companies from 4pm to...