Qualvu
Qualvu is the world’s leading online video-based qualitative research solution empowering businesses to gain truthful insights from their customers.

In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event tickets – entitled, “Behind the Cheering: How Understanding the Roots of Sports Passion Helped StubHub...

This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions.

The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration.

In this session, we’ll show you...

As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers' truths globally and gain actionable recommendations when they are still relevant and fresh. Now, thanks to new digital tools that can quickly and accurately deliver insights across the globe, businesses finally...

Accessing consumers in the digital age is easier than ever thanks to the myriad digital tools available today. Engaging these consumers, on the other hand, can be a challenge. However, when done the right way, you can easily engage consumers – whenever and wherever convenient for them. By giving consumers the right setting (private,...

Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings with stakeholders – and all of those choices should be made based on your and your stakeholders’ objectives.

In this session, we will focus on the factors that can help...

The online and mobile video research dynamics have four elements that create essential conditions: the pillars of consumer truth. Register for this webinar to discover them!

Discover how mobile research has enabled two billion mobile phone subscribers in the developing world to provide insights to brands including Diageo, IBM, Microsoft and Google, researchers and even the United Nations. This would be impossible without leveraging mobile phones, which provide eyes and ears in locations that have historically been...