adam christensen
Food. IBM. Fam. Dodgers. Smarter Planet.

Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the companys revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...

Imagine a work environment where people do whatever they want whenever they want as long as the work gets done. At midnight or 3am or on Sunday. Whenever and wherever. Its called a Results-Only Work Environment (ROWE), and companies around the world are starting to adopt the ROWE philosophy.

Do mainstream companies get Twitter? Are executives in non-high tech industries embracing social technologies and the communities that form on top of them, or are they scared to death? This session will be a report from the field delivered by MIT scientist Andrew McAfee, who coined the phrase "Enterprise 2.0"

Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. Well share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.

Most Westerners learn about Chinas social media through traditional media whose coverage tends to focus on conflicts and politics. But thats not the whole story. We will explore the motivation behind massive adoption of social media, reasons behind local brands domination of the market and social medias impact on business and...

Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic?

WoT is a vision of a Web with more devices than people on it. We extend the Web to the real world by enabling devices to become physical Web resources that follow the founding principles of the Web architecture (REST). We will demo a physical mashup with real objects the attendance...

A social or digital strategy often fails because the culture doesnt support it. The rise of participation puts pressure on an organizations traditional way of doing business. A new way of leadership and managing is needed, called "Open Leadership". New technologies make open leadership not only possible, but a necessity.

Digital Planet, the BBCs top technology programme, presents an interactive radio show recorded in front of a SXSW audience, with host Gareth Mitchell. Two teams, drawn from top names at this years festival, compete to answer questions on the latest global tech news and trends. From the radical to the ridiculous,...

The SXSW Interactive Festival is very excited that danah boyd will serve as the Opening Speaker for the 2010 event. One of the worlds foremost authorities on social networks, boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and...

The ability to share online has allowed consumers to control and filter the web. For brands and publishers, tapping into Influence is critical to social medias future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best...

Communities of skilled people can serve as platforms for sourcing ideas, work, and solutions across industries. But how can we ensure that the new era of crowdsourcing actually empowers those that participate? There are dangerous trends in the world of crowdsourcing, and some principles are required to make this new ecosystem...

Mallory Messina, a Culture Activities Representative from Southwest Airlines, will begin with the most obvious question: what exactly is a CAR and what kind of company would create this job? Beyond trust falls and cheesy team activities, how can a company build upon their culture and engage their employees online?