Anne Yastremski
VP Marketing at MarketingProfs, vegetarian, cat-lover, and avid reader. Love to travel, but recovering from a serious ankle break. Just moved to Harbor East.

What is SocialTech? Alternately described as a social media conference with a focus on B2B marketing and a B2B conference that simply can’t enough social media, SocialTech is designed specifically for B2B marketers who want to get the most out of social media marketing for their business. http://mprofs.com/socialtech12fb

This time we’re taking...

Content marketing is an essential tactic for modern marketers looking to draw in prospects, maintain their interest, convert them, and foster a relationship with them as loyal customers. But many marketers only see content marketing as white papers, blogging, and case studies—we’re here to evolve that thinking.

Join us starting at 10:30am ET...

We'd love to get to know you better, so we thought February would be a perfect time to welcome you into our virtual doors for another awesome open house—'Profs style. So, please join us on February 10 for our second Smarter Marketer virtual member conference

If you attended our last Smarter Marketer virtual member conference, then you...

Drive results with social media and content marketing.
And get to know MarketingProfs, too.

http://mprofs.com/dmw0911fb

Join us September 9th for our MarketingProfs open house.

We’d love to get to know you better, so we thought September would be a perfect time to welcome you into our virtual doors for an open house — ‘Profs style. ...

Good content is more than a luxury. It's a necessity.

From strategy to production and everything in between, content that tells stories with personality (be it spunk or finesse) and helps customers solve problems (even those they didn't know they had) can mean the difference between a ho-hum and a hooray! reaction from customers,...

In case you haven't noticed, nearly every industry has changed. The rules of marketing have been rewritten. More people are tuning out. Businesses are struggling to survive. Are you keeping up?

It's time to ask yourself: Are my brands prepared to thrive in this ever-changing world? Am I standing out from the competition or are my...

If your brand is like most others, you're using social media platforms like Facebook or Twitter to raise awareness, gain share of voice, and generate leads.

But are you using these tools to strengthen customer experience? Are your social programs providing real, bottom line results?

It's time to proactively weave social media within...

Relying simply on old school SEO metrics like PageRank and link popularity just doesn't cut it anymore, and red herring stats like keyword density lead you astray. You want to win the Google game but you're not sure what to measure—or how. Which SEO metrics do you choose to judge progress to your goals?

It's time to find out what...

This year's Summit, Digital Connections, focuses on leveraging email to drive integrated digital marketing programs that connect with today's unique and empowered customers in the most meaningful way.

• Discover how to engage customers across email, social, mobile and display
• Gain a holistic view of your audience's...

Chart a new course June 13-15 at B2B Marketing Forum 2011 in Boston, MA. With two days of knowledge-packed sessions, plus two pre-conference workshops, you'll be navigating your way to new leads and sales in 2011. http://mprofs.com/b2bbook

B2B Marketing Forum 2011 features:

-Over 30 sessions on topics ranging from demand generation, to...

Want to add some rocket fuel to your search marketing? Join us May 13 (10:30am ET–3:30pm ET) for Digital Marketing World: Search Marketing and learn the latest techniques and strategies to boost your rankings and results. http://mprofs.com/dmwsearchfb

This FREE virtual conference includes three sessions on:

- Integrated Search and...

Join us for Thursday, April 21 for a free preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. You'll journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing....

Are your open and click-thru rates dropping? Is your deliverability getting worrisome? Join us March 11 (10:30am ET–3:30pm ET) and find out what's working NOW in email at Digital Marketing World: Email Marketing. http://mprofs.com/dmw0311

This FREE virtual conference includes three sessions:

- Data Driven Digital Marketing for Budgets Big...

Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum 2011. From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. Best of all, each session will include examples from B2B and B2C campaigns—ensuring a highly...