charlie gower
design strategist

(mt) is once again living up to the legend of hosting the SXSWi Closing Party for the 5th year! If there's a better way to express our love for SXSW beyond booking awesome bands, buying ridiculous amounts of drinks and hosting brilliant internet minds, please let us know.

Our promise to you:

No gross branded drinks (vista-margaritas and...

#thePARTY @SXSW.
March 16, 8-2 AM
Terrace 59, Speakeasy Rooftop
412 Congress Ave. Austin, TX

theMIX agency proudly presents #thePARTY @SXSW.

We're taking over Terrace59, the rooftop of Speakeasy. If you guys came to last year's party, you know what to expect.

We're bringing some of our absolute favorite artists at the moment to...

The Internet is situated in the real world, and interesting experiences have to blend physical and digital. Mixing new technology - Arduinos, GPS, RFID, QRcodes - and old (web, paper), we present examples of the recently possible future, and the lessons weve learnt. And well make something along the way.

Does your branded web video pass the "I'd rather be watching porn/kittens" test? Looking at the most viewed branded and unbranded web videos of the past 6 months, and the key metrics behind them, our audience will vote to decide which web videos reign supreme.

Questions we'll answer:
1. What makes a good web video?
2. Why do...

The most photorealistic, networked environment you can play in is real life. Mobile internet, pervasive gaming and sensor-enriched public spaces enable new possibilities in game-play, distributed story-telling and immersive events. Building on previous SXSW events, leading practitioners will explore the ethics, design challenges and business...

Design usually focuses on making the world around us better - optimism often rules the roost in our industry. But what might happen if we forced ourselves to design for a catastrophic or dystopian future? Can we learn something by designing for a darker side of human experience?

Join Gowalla, Livestrong, Sweet Leaf Tea and Diplo for an evening you won't soon forget. Before you just show up at the door though, there are some important details you must know.

¡MUY IMPORTANTE!

1) While the Tiki Room will be open to all SXSW Interactive, Gold and Platinum badge holders, we're expecting a packed house. We'll be...

Technology and music mix it up at the Microsoft Party with special guest Carsonified. Party with Jay-Z’s official tour DJ Neil Armstrong and Austin’s best DJ-Mel, drinks, and networking at Austin’s hottest nightclub and best rooftop terrace59, Speakeasy. Come see the Austin live debut of The Roebucks (Brooklyn, NY) being hailed...

An extravaganza of music, performances, art, and talks based upon “The Science of Music"
FEATURING Edible Austin hosting the
Edible Austin Foodie Fest and Tipsy Texan Cocktail Bar!

What was once the (maybe not so) mild-mannered SXSW Interactive EFF-Austin Official After-Party has morphed into a multifaceted extravaganza called...

Join us for happy hour drinks and appetizers at Buffalo Biliards and get your geek on. Happily sponsored by Rackspace, Capital Thought, and Gowalla!

Party is limited to the first 250 guests who arrive - please let us know if you can come.

Its 2015, and the future of convergence is here. But which future? Youll experience how three very different paths play out, from the idealistic to the apocalyptic. Then it will be up to you to make your preferred future happen.

Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of Transmedia behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence...

Once upon a time, storytelling was restricted to a single and isolated medium- television, film, a book. Technology has changed all that providing new tools for a story to play out across multiple media and platforms engaging and interacting with audiences across a wide variety of œscreens. Heroes has been held...

Mashable is proud to announce our 2nd Annual MashBash SXSWi, an evening celebration during Austin’s annual SXSWi festival. On Sunday, March 14th 2010 from 10pm till 1am, Mashable will be hosting an official SXSWi evening event at Buffalo Billiards in Austin, Texas, sponsored by Cliqset and Sony.

1,600 people will come and enjoy a night of...

The Barbarian Group and StumbleUpon are throwing a party. Man or Astroman! are Playing. We want you to come. Its at The Mohawk - the best bar in Austin. YES. 

Speculate on who will take home a coveted Web Award at the official pre-party. Complimentary beverages and delicious food will get you warmed up for the main event to follow.

Babette Pepaj of BakeSpace.com and Nichelle Stephens from Cupcakes
Take The Cake will be in Austin for SXSW and we want to eat cupcakes with you!

Stop by The Tiniest Bar in Texas for cupcakes and you may win a KitchenAid mixer.

Sponsored by KitchenAid, Cupcakes Take The Cake is inviting bloggers,
startups, techies to come eat yummy cupcakes from...

Crowd Sourcing Innovative Social Change

Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for...

Transmedia experiences - stories played out across multiple platforms: on the web, through mobile and even in the audiences environment - are going more and more mainstream. Audiences are beginning to expect collaboration in the creation of the experience. What are the techniques to constructing an immersive, compelling 10-minute experience?...