Chip Diffendaffer
Less confused with celebrities than @ksmith

Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.

SAY: LOCAL NATIVES, 2011 SXSW OFFICIAL PARTY

Helping passionate, independent content creators publish, build audience and earn a living is what we do best at SAY Media. We also throw REALLY good parties. This year, we are marrying the best of both worlds by hosting a one-night-only music festival highlighting emerging indie artists, as well as...

So we're throwing another epic event at SXSW complete with some fabulous music. We'll flesh this page out as more details emerge.

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SO YOU WANNA SEE THE SHOW? READ ON VERY CAREFULLY...

We will be able to accommodate about 1200 guests. During SXSW we will be giving away around 600-700 "Priority" wristbands randomly to those...

http://schedule.sxsw.com/events/event_IAP8355

Too many pol. This event is cancelled

With live performances by Innerpartysystem, Moneypenny and I Need Sugar

Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.

The party everyone will still be talking about when SXSW 2011 is all said and done.

Whether or not you're from the Silicon Prairie, join the region’s up-and-coming entrepreneurs and innovators on Lanai’s beautiful rooftop lounge with drinks, DJ Bone Head, and of course, a few surprises!

RSVP: In order to receive an open bar wristband on...

  Come see what the future of social travel looks like- or just come prepared to drink and dance. Add your SXSW trip to Austin on your gtrot profile and tweet the shortlink to land on our VIP list.   (Rooftop Bar is partially indoors so come party rain or shine)   Fine print: You must be 21 or older to attend, and IDs will be checked at the...

A night of exceptional beverages, hot jamz, and fierce competition. Together, we shall raise our pint glasses and plastic cups in revelry to celebrate a great year in web design.

This year, the BeerCamp competition will take form in a flip cup tournament.

A meetup for those interested in the Activity Stream protocol, which is meant for syndicating activities made within social web applications and services, similar to those in Facebook or FriendFeed's stream.

Clive Bar is 21 and over and you'll need some form of ID to get in ( Driver's license or passport )

We will be handing out...

For the first time ever, SuperHappyDevHouse is coming to SXSW! Join us for an evening of hacking, revelry, LEGO MINDSTORMs roboticking, and good times that the Silicon Valley event is known for the world over.

Don't miss this! Tickets are available on Eventbrite:

http://shdhsxsw.eventbrite.com

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What is SuperHappyDevHouse?

The original...

On Sunday, March 13th from 5:30-8:30pm, take a trip with MapQuest during SXSW as we hold our 2nd annual BBQuest road trip to the Salt Lick Barbecue (http://www.saltlickbbq.com/). This year's event will be even bigger, and will offer FREE, all-you-can-eat BBQ and drinks. This year, we're also bringing a band: Shinobi Ninja...

On Sunday, March 13th from 5:30-8:30pm, take a trip with MapQuest during SXSW as we hold our 2nd annual BBQuest road trip to the Salt Lick Barbecue (http://www.saltlickbbq.com/). This year's event will be even bigger, and will offer FREE, all-you-can-eat BBQ and drinks. This year, we're also bringing a band: Shinobi Ninja...

As we all start to plan our panels and parties for SXSWi it's time to add the TownHoller+BeerSphere Sunday afternoon gathering and group checkin at Club De Ville to your calendar.

Last year was a great time and we are hoping for more of the same this year, great people, great conversations, and great weather. So follow the updates @townholler...

The *ultimate* Gowalla Informal Meet-up for players in Austin during SXSW. This is a fan-generated meet-up.

Sunday from 1:00-3:00 or so ~ perhaps we will adjourn to a local watering hole for some refreshment!

Hopefully there will be some spare Gowalla stuff to be found!

Come on by and say howdy to Gowallaites from around the country and the...

Please only Plancast this if you are on the list and plan on going

I'll be giving a presentation at SXSW followed by a book signing at the SXSW bookstore:
http://panelpicker.sxsw.com/ideas/view/5551


I've confirmed the time -- it'll be at 12:30pm on the 13th.

We're gathering Austin's best food trucks together for an afternoon of BBQ, tacos, meat pies and more.

Download Foodspotting for Secret Menu items and to participate in a photo scavenger hunt - win prizes!

Featuring the following Food Truck stars:
- Along Came a Slider
- Boomerang's Pies
- Chi'Lantro
- Clem's Hot Diggity...

The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13th to Monday, March 14th, Mashable will be hosting a combination of private...

The Saturday night SXSW Interactive place to be. Join us for an indelicately delicious good time!

From 9:30 pm until approximately 10:41 pm, we'll have an open bar. To get in the club until the open bar is over, you'll need the password "premise."

Make sure to arrive at 9:00 if you want to get in, as club capacity is limited...

Join Syncapse as we honor the speakers/panelists of SXSW. The Green Room promises to be a night of good drinks, good conversation and good fun and all are welcome to join.

Featuring the beats of JFK from MSTRKRFT and an extensive selection of drinks and specialty cocktails from Malverde’s in-house mixologists, The Green Room, hosted by Syncapse...

The legendary Opening Party lives on in a top secret new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.

Join us in person for our annual Live Diggnation in Austin at SXSW (you know what that means - beer, magic and the best kind of debauchery!). Also appearing is resident magician Brian Brushwood of Scam School, Indie rock duo Bad Veins, and our favorite nerd-tastic musician, DJ Mike Relm! So if you're in Austin for all the SXSW goodness, or you...

Our annual get together pulling in Ruby and Rails developers from all over the world. Sponsored by Gowalla, Capital Thought, PeopleAdmin, and Rackspace!

To enter, you'll need to answer a simple programming question.