The Dragonfly Effect
Strategies for driving impact through social media by @kabbenbock and @aaker

Many books teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session Andy Smith, Author of The Dragonfly Effect, will pull back the curtain and help you understand the subtle elements of...

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TEDx Silicon Valley will gather some of the world’s leading thinkers and doers at Stanford’s new Knight Management Center to discuss social innovation and explore the emerging concept of Living by Numbers.
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Social Media Strategies that Work: The Dragonfly Effect

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Meeting Description:
This webinar is based on the book, The Dragonfly Effect by Stanford Prof Jennifer Aaker and Silicon Valley Marketing Consultant Andy Smith.

The Dragonfly Effect reveals how everyday people achieve unprecedented results through...

http://www.kdvs.org/show-info/1446

"The Dragonfly Effect" --how social networking & technology are driving social change.

Featured Panelists: Jennifer Aaker, General Atlantic Professor of
Marketing and author of "The Dragonfly Effect"; Jessica Jackley, Co-founder Kiva.org and Profounder; Eric Grossberg, Co-founder Brilliant Earth

Purchase tickets here > http://techcrunchdisrupt2010sf.eventbrite.com/

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