joe becker
VP/GM for strategy at Ketchum Digital

Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the companys revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...

As social media campaigns move to the forefront of the digital space, major brands and advertisers are looking for savvy producers and content creators to help them maximize their ad budgets. Learn from top producers in this new field how to produce fantastic content with digital (read fewer) dollars.

Join Jay Rosen (PressThink.org), Matt Thompson (Editorial Product Manager at National Public Radio), Staci D Kramer (ContentNextMedia/paidContent) and Tristan Harris (CEO of Apture) as they discuss how journalism and the media must adapt to meet our insatiable hunger for the bigger picture.

See official description below:
Conventional wisdom calls...

Do mainstream companies get Twitter? Are executives in non-high tech industries embracing social technologies and the communities that form on top of them, or are they scared to death? This session will be a report from the field delivered by MIT scientist Andrew McAfee, who coined the phrase "Enterprise 2.0"

Join PBS, NPR, FRONTLINE, ITVS, FUTURESTATES, ReadWriteWeb and Blogads @KLRUs Legendary Austin City Limits Studio. Live music, Tex-Mex, Margaritas. Streamed live on video.pbs.org/sxsw (Free shuttles at the Hilton).

The Barbarian Group and StumbleUpon invite you to Forbidden Frontier! - a Sunday evening bash at the Mohawk. The night will feature a killer line-up, including:

(doors open at 8)
Woven Bones at 9
Octopus Project at 10
Man or Astro-man? headlining at 11

Man or Astro-man? has been on hiatus for nearly ten years and this year's SXSW will...

TECH cocktail will be showcasing over 30 start-ups to kickoff the SXSW Accelerator. Wear your favorite black hat and be ready to connect with entrepreneurs, innovators and technology enthusiasts.

The Popbox Party: Play Nice. Come party with Popbox - the connected entertainment device that elegantly plays all the stuff from your home network and the web, on your big screen HDTV.

In an age where everyone from Cash Money Records to Pepsi to the U.S. Army is touting the value of social media, where do streaming video services fit in? The answer lies in the power of live. Learn about some of the incredible results that have been achieved by employing live...

Babette Pepaj of BakeSpace.com and Nichelle Stephens from Cupcakes
Take The Cake will be in Austin for SXSW and we want to eat cupcakes with you!

Stop by The Tiniest Bar in Texas for cupcakes and you may win a KitchenAid mixer.

Sponsored by KitchenAid, Cupcakes Take The Cake is inviting bloggers,
startups, techies to come eat yummy cupcakes from...

The Block Party, modeled after the popular pub crawl, was so popular last year that were bringing it back to the 2010 Trade Show. Mix and mingle with exhibitors in a festive atmosphere while enjoying complimentary appetizers and beverages.

How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network.

Designers and developers are efficiency experts for our clients, yet we struggle to provide that expertise for ourselves and how we work. Learn how to collaborate and craft an effective process for teamwork and the hectic nature the business. This is a call to arms to every designer and developer in...

We're planning to have a Quora meetup @ SXSW on Sunday March 14 -- opening weekend Sunday. Lunchtime (12:30p), with food and booze. Location will be announced later.

A discussion about the new media democracy, citizen journalism and the wisdom of the crowd. Readers and consumers of media have exerted a new level control around how news and entertainment is created, shared and consumed. For example, Iranian citizens used social media to report on post-election activity in June 2009...

Government has been slow to adopt social media. Ignorance, fear of the unknown and negative comments are the primary reasons. Two government communicators who have experience in the SM trenches will discuss how to persuade government agencies to get with the program (its easier and less scary than they think).

Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic?

There will be bacon, coffee and geekery at the Adobe Sunday Brunch!

Join us at 10 am on Sunday March 14 for FREE brunch at the Adobe Day Stage. Adobe product managers and evangelists will be sharing the latest on mobile development with Flash and more from Adobe Labs.

There might even be a few surprises. Join us to find out... and don't...

As we enter a new era of games designed, produced, distributed and operated to facilitate interaction among players, well hear from the pioneers of social games how they think about and approach this new medium.

The legend lives on as frog design returns to host the Interactive Opening Party. This not-to-be-missed event brings together digital creatives as well as visionary technology entrepreneurs for an unforgettable evening. How much is too much?

Come join Digg & Revision3 for an evening of revelry, music & mayhem at world famous Stubbs BBQ. We're featuring a live Diggnation, great music from The Walkmen, and we've got a few more tricks up our sleeve - including some by Scam School host Brian Brushwood and more - but you'll have to show up to see. As always, this is a...

Join us for happy hour drinks and appetizers at Cedar Door and learn what we are working on at Mozilla. Party is limited to the first 250 guests who arrive - please RSVP here!

Augment your reality at SXSW with a few frosty beverages as Razorfish kicks off the conference upstairs at the Paradise. But don’t forget your badge! Your conference badge or a Razorfish business card is required for entry.

Augmented Reality (AR) seems to be the next big thing for marketers and advertisers. But how does it work and can marketers make it work for them? Through live demonstrations of the technology metaio will showcase the technologys current capabilities and what can be expected of AR in the near future....