Joe Waters
Director, Cause Marketing for Boston Medical. Blogger, Selfishgiving.com. Cause Marketing for Dummies coming July 2011.

Presentation: Cause Marketing for Nonprofits

Presentation: A Social Media Action Plan for PBH

Defined as the partnership between a nonprofit and a for-profit for mutual benefit, cause marketing is a perfect fit for many nonprofits. Our presentation will outline the two basic strategies for cause marketing success and address how cause marketing can be effectively combined with social media, and introduce the next frontier of location-based...

Cause marketing isn’t just for big causes or big nonprofits. Nonprofits of all sizes can raise significant dollars from cause marketing initiatives using the same tactics they’re convinced only work for large nonprofits such as Product Red, St. Jude and Livestrong, to name a few. The challenge is knowing how to scale these tactics for local...

Please note that Facebook RSVP does not guarantee a spot at the NTC. Registration will open on November 1, 2010 at http://nten.org/ntc