Lena Cardell

LET'S SHOOT BERKELEY!!!!!!

When: Thursday, Sept 1, 2011
Time: 6pm (meet at the Campanile in the Center of Campus)

Well after +Trey Ratcliff 's Stanford Photowalk was such a huge success, I thought it only appropriate to capitalize on that fierce Stanford/Cal rivalry (sorry +Sergey Brin and +Larry Page ) and set up another massive G+...

(mt) is once again living up to the legend of hosting the SXSWi Closing Party for the 5th year! If there's a better way to express our love for SXSW beyond booking awesome bands, buying ridiculous amounts of drinks and hosting brilliant internet minds, please let us know.

Our promise to you:

No gross branded drinks (vista-margaritas and...

Join Gowalla, Livestrong, Sweet Leaf Tea and Diplo for an evening you won't soon forget. Before you just show up at the door though, there are some important details you must know.

¡MUY IMPORTANTE!

1) While the Tiki Room will be open to all SXSW Interactive, Gold and Platinum badge holders, we're expecting a packed house. We'll be...

Join forces with "Rackers" for the Rackspace Revolution party hosted at Maggie Mae’s featuring live entertainment, great food and beverages and fabulous giveaways.

Join us for happy hour drinks and appetizers at Buffalo Biliards and get your geek on. Happily sponsored by Rackspace, Capital Thought, and Gowalla!

Party is limited to the first 250 guests who arrive - please let us know if you can come.

Williams has co-founded several Internet companies, including Pyra Labs (creator of weblog-authoring software Blogger) and Twitter, the now ubiquitous social media platform that hit its tipping-point at SXSW in 2007. In addition to his role as Director of the Havas Media Lab, Umair Haque founded Bubblegeneration, an agenda-setting advisory boutique...

Mashable is proud to announce our 2nd Annual MashBash SXSWi, an evening celebration during Austin’s annual SXSWi festival. On Sunday, March 14th 2010 from 10pm till 1am, Mashable will be hosting an official SXSWi evening event at Buffalo Billiards in Austin, Texas, sponsored by Cliqset and Sony.

1,600 people will come and enjoy a night of...

Join PBS, NPR, FRONTLINE, ITVS, FUTURESTATES and ReadWriteWeb @KLRU's Legendary Austin City Limits Studio. Live music, Tex-Mex, Margaritas. (Free shuttles at the Hilton). Free to SXSW Interactive and Film badge holders.

**With performances by:**
Nicole Atkins and the Black Sea (http://nicoleatkins.com/)
Band of Skulls...

You still love the web. You still love karaoke. So we’re having a sequel. Happy Cogs karaoke extravaganza returns for its second year.  Open bar starts at 10:00PM. Space is limited, so arrive early if you can. Youll likely need to grab a cab or a ride. http://www.cogaoke.com/

The legend lives on as frog design returns to host the Interactive Opening Party. This not-to-be-missed event brings together digital creatives as well as visionary technology entrepreneurs for an unforgettable evening. How much is too much?

Come join Digg & Revision3 for an evening of revelry, music & mayhem at world famous Stubbs BBQ. We're featuring a live Diggnation, great music from The Walkmen, and we've got a few more tricks up our sleeve - including some by Scam School host Brian Brushwood and more - but you'll have to show up to see. As always, this is a...

Join us for happy hour drinks and appetizers at Cedar Door and learn what we are working on at Mozilla. Party is limited to the first 250 guests who arrive - please RSVP here!

Augment your reality at SXSW with a few frosty beverages as Razorfish kicks off the conference upstairs at the Paradise. But don’t forget your badge! Your conference badge or a Razorfish business card is required for entry.

Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. Well outline an underlying framework for research approaches so youll understand why each method works as well as when to use it.

You make content. Good stuff. But it takes time, and money. Now youre thinking - maybe Ill aggregate content and be a trusted filter. Well, heres your chance to grill the emerging aggregators. Well bring together folks from Web Publishing, Media, Indie Media, and content aggregation platforms to show whats working...

Bike Hugger is back for another year at SXSW with more Bike Culture than ever:

* Urban Ride
* BBQ
* After Party

50 word version: User experience is the result of your interactions with a product or service, specifically how its delivered and its related artifacts according to the design. In this presentation we will explain how following the ten commandments can boost your projects ease of use, appeal, conversion rates, and more....

Design fiction is an approach to design that speculates about new ideas through prototyping and storytelling. The goal is to move away from the routine of lifeless scenarios-based thinking. We will share design fiction projects and discuss related techniques for design thinking, communication and exploration of near future concepts.

This will follow-on from the "Browser Wars" panels of the past few years. I propose to this year focus on an important shift happening in the Web: a shift towards mobility and towards use of the browser as an application platform, including advances such as widgets, HTML5 and Geolocation.

Projects fall apart. We often blame the client, the politics and the personalities. But when it happens, there is a tremendous opportunity to grow as a professional and as a person. Candidly recounting past catastrophes, the panelists explore the emotional experience of project implosion and the silver lining that emerges.

Its the start of a new project. Youve got requirements, guidelines, data, research. Now what? Like an artist staring at a blank canvas, information architects often dont know where to begin. Instead of following a rigid methodology or waiting for the perfect idea to appear out of the blue, learn to...

We design websites for users, but if we dont also have a deep and thorough grasp of the content that will be served up to those users, were not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.

The term user experience used to be an afterthought in mobile application design. The iPhone changed all that and has set a new benchmark for user experience on mobile devices. This panel will serve as a primer for anyone interested in learning how to apply UX principles to the creation of...