Mobile Marketing Association
The MMA is the premier global non-profit trade association making mobile an essential part of the marketing mix. Join us!

Next Week

GSMA Mobile World Congress 2012, is fast approaching: held in Barcelona, the new Mobile World Capital, 27 February – 1 March. Make your plans now to attend! Visit www.mobileworldcongress.com for more details or if you have question reach out on twitter @GSMA_Care
GSMA Mobile World Congress 2012

Fira Barcelona · February 27 - March 1, 2012
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April 2012

Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and evaluate how the mobile channel is presenting both opportunities and challenges for other media and marketing...
FREE MMA WEBINAR: The Rise to Prominence of the Mobile Channel – and Mobile’s Impact Across the Media Landscape

Online · Tuesday, April 17, 2012, 11:00am
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MMA Forum Singapore 2012: Smarter Tomorrow
The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize...
MMA Forum Singapore 2012

Grand Hyatt Singapore · April 23-25, 2012
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May 2012

Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through...
FREE MMA WEBINAR: Mobile Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices

Online · Thursday, May 3, 2012, 11:00am
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June 2012

MMA Forum New York 2012: Smarter Tomorrow

The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize...
MMA Forum New York

The Roosevelt Hotel New York City · June 11-13, 2012
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Been there, done that

Last Week

There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution? The latest research for ExactTarget examines:

- The growth of the mobile market...
FREE MMA WEBINAR: Five Ways Marketers Can Embrace Consumer Mobile Dependence

Online · Thursday, February 16, 2012, 11:00am
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Earlier this Month

If you have been watching analyst predictions and monitoring marketing spend, as we have, you know 2012 will be a break out year for mobile. To this end, we're here to help. I want to share MMA's focus in North America for 2012 and open a dialog with you. Let's discuss how your involvement with the MMA can help you achieve your...
Webinar: Building Thought Leadership and Organizational Awareness Alongside the MMA: The Value of Membership

https://www3.gotomeeting.com/register/231602366 · Friday, February 3, 2012, 11:00am
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Last Year

With U.S. smartphone penetration hitting 40% and tablet ownership expected to exceed 40 million by the end of 2012, the opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. How to best engage users in your mobile apps, drive usage and deliver that audience to advertisers? In...
FREE WEBINAR: How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 2: A Look at Mobile Apps

Register Online- https://www3.gotomeeting.com/register/611558878 · Tuesday, December 13, 2011, 2-3:00pm
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We need to remember to "think human" when it comes to mobile marketing. In today's world of mass marketing overload getting a potential customer's attention is a scarce resource. You need to focus not only on getting the opt-in, but also how to sustain consumer engagement. This should not be done simply with algorithms and...
Free Webinar- Thinking Human: How to Optimize and Sustain Consumer Engagement

https://www3.gotomeeting.com/register/636730526 · Tuesday, December 6, 2011, 11:00am
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A great mobile app starts with a good concept, but making that concept a reality is a complex process. Native mobile applications present brand owners with an unprecedented opportunity to connect with their customers – yet most are used a handful of times before they are forgotten or deleted altogether. In order to stake their claim on the most...
Featured Webinar- Mobile Marketing Applications

https://www3.gotomeeting.com/register/492193982 · Thursday, December 1, 2011, 11am-12:00pm
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The global mobile marketing industry comes together for one special evening each year to recognize outstanding accomplishments by the industry’s best and brightest.

Join us at the 7th Annual MMA Global Awards Gala as we acknowledge the significant contribution of your clients, colleagues, and partners in driving the industry forward.
MMA Mobile Marketing Awards

SLS Hotel at Beverly Hills · Thursday, November 17, 2011
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The 2011 MMA Forum Los Angeles brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year the consumer takes center stage in the world of mobile marketing. The MMA Forum will address four key aspects of this change and explore how Consumer Centric Engagement can deliver value to...
MMA Forum Los Angeles

SLS at Beverly Hills · Thursday, November 17, 2011
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While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and...
Free Webinar- How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 1: A Look at Mobile Web

Online- Register Here- https://www3.gotomeeting.com/register/754226598 · Wednesday, November 9, 2011, 2-3:00pm
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While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and...
How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 1: A Look at Mobile Web

Register Online: https://www3.gotomeeting.com/register/754226598 · Wednesday, November 9, 2011, 2:00pm
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Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising...
FREE MMA WEBINAR: Mobile Barcode Marketing - From A to Z

Online- Register Here--https://www3.gotomeeting.com/register/697282214 · Thursday, November 3, 2011, 2:00pm
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Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key. Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in...
What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Online- Register Here- https://www2.gotomeeting.com/register/785947362 · Thursday, October 27, 2011, 2:00pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP (TORONTO): Global Truths and Regional Relevance of Mobile Marketing

OCAD University Auditorium - 100 McCaul Street - Toronto · Thursday, October 27, 2011, 8am-12:00pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP(MONTREAL) Global Truths and Regional Relevance of Mobile Marketing

InterContinental Hotel Montreal · Wednesday, October 26, 2011, 8:30am-12:30pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP (CALGARY): Global Truths and Regional Relevance of Mobile Marketing

Alberta Innovate Technology Centre - 3608 33rd Street NW, Calgary · Tuesday, October 25, 2011, 8:30am-12:30pm
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Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly...
FREE WORKSHOP (VANCOUVER): Global Truths and Regional Relevance of Mobile Marketing

Improv Centre: 1502 Duranleau Street. Vancouver BC - Granville Island · Monday, October 24, 2011
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Mobile Relationship Management: Strategies For Weaving Mobile Throughout the Customer Lifecycle If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a...
FREE MMA WEBINAR: Mobile Relationship Management with Vibes Media, A&E and Six Flags Great America

https://www3.gotomeeting.com/register/569117302 · Thursday, October 20, 2011, 11:00am
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Mobile Advertising Insights: Driving Customer Loyalty and Engagement via the Third Screen for Financial Services Industry

Space is limited: Reserve your spot now- https://www3.gotomeeting.com/register/196408182

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile...
Free Webinar: Mobile Advertising Insights: Driving Customer Loyalty & Engagement

Virtual · Wednesday, October 19, 2011, 11:00am
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The 2011 MMA Forum in São Paulo brings together individuals from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest case studies, technology developments, and innovative ways of using the mobile channel to...
MMA Forum São Paulo

Hotel Meliá Jardim Europa · Tuesday, October 18, 2011
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The central focus of the MMA Forum Series in 2011 is to consider how brands should act in a world dominated by mobile consumers. This event will explore what that means for marketers and we have identified four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world.

This year’s MMA Forum in...
MMA Forum London

Congress Centre · October 4-5, 2011
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What are the opportunities for marketers? How are brands connecting with consumers?

The future of mobile marketing depends on taking advantage of context. In this webinar Poynt will explain what it means to launch contextually relevant mobile campaigns. Poynt will discuss how brands and marketers can use context to connect directly with consumers...
FREE WEBINAR: The Future of Mobile Marketing is Contextual Relevance: Exploring Mobile Local Search

Online · Wednesday, September 28, 2011, 7:00am
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FREE WEBINAR:
The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry

Thursday, September 22, 2:00 PM EST

Speakers:

Michael Becker, Managing Director, The Mobile Marketing Association
Brian Long, Vice President of Mobile, Pontiflex

According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars...
FREE WEBINAR: The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry

Virtual · Thursday, September 22, 2011, 2:00pm
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FREE Webinar: Privacy Fundamentals for Mobile--What You Need to Know To Successfully Navigate the Landscape

September 22, 2011 - 11:00 AM PST
Space is limited: Reserve your spot now

As mobile marketing continues to grow, the use of data for analysis and personalization has become increasingly important in successfully providing relevant services...
Free Webinar: Privacy Fundamentals for Mobile--What You Need to Know To Successfully Navigate the Landscape

Virtual · Thursday, September 22, 2011
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FREE WEBINAR

Tap that Ad: Engaging Consumers with Rich Media for Mobile

When it comes to engaging consumers on their mobile device, it is about making a lasting impression that is memorable, measureable and drives results. Agencies, ad networks and publishers are using self-service solutions for creating rich media ads that will run on any...
Free webinar: Tap that Ad: Engaging Consumers with Rich Media for Mobile

Virtual · Tuesday, September 6, 2011, 11:00am
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The mobile landscape is changing.

Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.

At...
Free webinar: Ensuring Relevant Consumer Engagement in Canada & Beyond - How Open APIs are Changing the Mobile Marketing Landscape

Virtual · Thursday, August 25, 2011, 11:00am
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Happening August 15-19, Connected Marketing Week is bringing together more than 6,000 leading online and interactive professionals from across the globe to discuss new strategies and technologies that are emerging within the interactive industry.

Our program is designed to explore new & existing strategies for businesses to leverage their...
Connected Marketing Week Festival

Moscone Center West · August 15-19, 2011
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