Noreen McCaffrey
digital marketing director @ mobile marketing association.

April 2012

MMA Forum Singapore 2012: Smarter Tomorrow
The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize...
MMA Forum Singapore 2012

Grand Hyatt Singapore · April 23-25, 2012
- 5

June 2012

MMA Forum New York 2012: Smarter Tomorrow

The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize...
MMA Forum New York

The Roosevelt Hotel New York City · June 11-13, 2012
- 3

Been there, done that

Last Year

The global mobile marketing industry comes together for one special evening each year to recognize outstanding accomplishments by the industry’s best and brightest.

Join us at the 7th Annual MMA Global Awards Gala as we acknowledge the significant contribution of your clients, colleagues, and partners in driving the industry forward.
MMA Mobile Marketing Awards

SLS Hotel at Beverly Hills · Thursday, November 17, 2011
- 4
The 2011 MMA Forum Los Angeles brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year the consumer takes center stage in the world of mobile marketing. The MMA Forum will address four key aspects of this change and explore how Consumer Centric Engagement can deliver value to...
MMA Forum Los Angeles

SLS at Beverly Hills · Thursday, November 17, 2011
- 36
ad:tech is the meeting place for the world's leading digital marketing and service companies as well as nearly 10,000 digital marketers, influential speakers, and domestic and international press. 300 exhibitors representing top brands in every major service category packed the show floor in 2010 and booth space continues to be in high demand...
ad:tech New York

Javits Convention Center · November 8-10, 2011
- 123
North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. Considered a relatively mature app market, the stats (according to Pew Research) show that with 24% of US adults using apps - there is still massive potential. American...
AppsWorld North America

Javits Convention Center, New York · Wednesday, November 2, 2011
- 11
Mobile Advertising Insights: Driving Customer Loyalty and Engagement via the Third Screen for Financial Services Industry

Space is limited: Reserve your spot now- https://www3.gotomeeting.com/register/196408182

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile...
Free Webinar: Mobile Advertising Insights: Driving Customer Loyalty & Engagement

Virtual · Wednesday, October 19, 2011, 11:00am
- 8
The 2011 MMA Forum in São Paulo brings together individuals from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest case studies, technology developments, and innovative ways of using the mobile channel to...
MMA Forum São Paulo

Hotel Meliá Jardim Europa · Tuesday, October 18, 2011
- 8
The central focus of the MMA Forum Series in 2011 is to consider how brands should act in a world dominated by mobile consumers. This event will explore what that means for marketers and we have identified four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world.

This year’s MMA Forum in...
MMA Forum London

Congress Centre · October 4-5, 2011
- 21
FREE WEBINAR:
The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry

Thursday, September 22, 2:00 PM EST

Speakers:

Michael Becker, Managing Director, The Mobile Marketing Association
Brian Long, Vice President of Mobile, Pontiflex

According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars...
FREE WEBINAR: The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry

Virtual · Thursday, September 22, 2011, 2:00pm
- 4
FREE Webinar: Privacy Fundamentals for Mobile--What You Need to Know To Successfully Navigate the Landscape

September 22, 2011 - 11:00 AM PST
Space is limited: Reserve your spot now

As mobile marketing continues to grow, the use of data for analysis and personalization has become increasingly important in successfully providing relevant services...
Free Webinar: Privacy Fundamentals for Mobile--What You Need to Know To Successfully Navigate the Landscape

Virtual · Thursday, September 22, 2011
- 7
FREE WEBINAR

Tap that Ad: Engaging Consumers with Rich Media for Mobile

When it comes to engaging consumers on their mobile device, it is about making a lasting impression that is memorable, measureable and drives results. Agencies, ad networks and publishers are using self-service solutions for creating rich media ads that will run on any...
Free webinar: Tap that Ad: Engaging Consumers with Rich Media for Mobile

Virtual · Tuesday, September 6, 2011, 11:00am
- 12
The mobile landscape is changing.

Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.

At...
Free webinar: Ensuring Relevant Consumer Engagement in Canada & Beyond - How Open APIs are Changing the Mobile Marketing Landscape

Virtual · Thursday, August 25, 2011, 11:00am
- 6
To request an invitation, visit: http://ceocmosummit.mmaglobal.com/

The first annual MMA Mobile CEO and CMO Summit is a 2 1/2 day event combining the best of programming, networking, entertainment and recreation. By invitation only, the Summit is the must-attend event for CEOs, CMOs, Presidents of mobile divisions and other senior level executives...
MMA Mobile CEO and CMO Summit

Casa de Campo resort, Dominican Republic · July 24-26, 2011
- 3
You see them everywhere – magazines, signage…even packaging. How do you launch a successful 2D barcode campaign, and what do consumers think? Join us Thursday, July 14 at 11AM PDT for our free webinar to learn more. In less than 45 minutes, your key takeaways will include:

*How and when to use 2D barcodes in campaigns
*How 2D barcodes boost...
Webinar: Make Marketing Campaigns Shine with 2D Barcodes

Virtual · Thursday, July 14, 2011
- 3
We’re ringing in our second-annual Social Media Day with a huge event at Brooklyn Bowl. There’s free bowling from 6-7 p.m. and drink specials all night. We hope to fill the 600-capacity venue, so come join us for a night of socializing with your online community offline!

BONUS: All Social Media Day attendees are invited to stay for the Q-Tip...
Social Media Day 2011 NYC

Brooklyn Bowl · Thursday, June 30, 2011, 6-9:00pm
- 392
The 2011 MMA Forum New York is the leading industry event that brings together professionals from across the mobile marketing ecosystem globally; including brand marketers, agencies, publishers, application solution providers, carriers and others.

With global reach and local relevance, mobile is the most ubiquitous engagement marketing medium...
MMA Forum New York, June 15-17, 2011

The Waldorf-Astoria · June 15-17, 2011
- 9
Join us for drinks with friends and colleagues
mediabistro.com Internet Week party

138 W 25th St, Manhattan, NY 10001 · Tuesday, June 7, 2011
- 96
Recognized as a leading global gathering for Internet innovators and influencers, Internet Week New York is expected to draw more than 20,000 people to over 200 events at both its headquarters located at Chelsea’s Metropolitan Pavilion and at dozens of locations throughout Gotham.

Internet Week New York 2010, which took place from June 7-14,...
Internet Week NY

New York, NY · June 6-13, 2011
- 599
Now in its seventh year, SemTech 2011 is the world’s largest educational conference for the community of executives, technologists, researchers, investors and customers who are involved with semantic technologies.

SemTech 2011 features five days of presentations, panels, tutorials, announcements, new company/product launches, and conversations. ...
SemTech 2011: Semantic Technology Conference

Hilton San Francisco Union Square · June 5-9, 2011
- 98
Two events over two days: Social Gaming Summit is designed to provide insights into some of the emerging areas of social gaming as well as some of the fundamental concepts that are key to understanding social games and how they work. Virtual Goods Summit focuses on the emerging market opportunity for virtual goods and economies.
Social Gaming Summit + Virtual Goods Summit - BERLIN

Kalkscheune, Berlin · May 25-26, 2011
- 8
Mediabistro, SocialTimes and AllFacebook present SMOC: Social Media Optimization Conference.

For full details and registration, visit: http://mbist.ro/gT6Xfx

Social Media Optimization Conference is a two-day event dedicated to the latest social media optimization research and methodology Whether you are looking to boost your visibility in search...
Social Media Optimization Conference [ticketed event]

Mission Bay Conference Center at UCSF · May 23-24, 2011
- 47
What started in 2010 as a grass-roots efforts to motivate people to get out and check in is back and now with the support of over 100 local foursquare committees around the world.

On April 16th (4 and 4 squared) foursquare users are self-organizing meetups, lectures, swarms, scavenger hunts, and much more. Foursquare users can visit 4sqday.com to...
Foursquare Day 2011

worldwide · Saturday, April 16, 2011
- 1,196
Socialize unites business leaders in gaming, virtual goods, mobile, marketing, and media for two days of learning, connecting, and sharing about all things social. Attendees come to Socialize for the real-world insight that our unique blend of industry heavyweights, business visionaries and results-oriented practitioners bring to the table. ...
Socialize: Monetizing Social Media [Ticketed Event]

The New Yorker Hotel · March 31 - April 1, 2011
- 58
So we're throwing another epic event at SXSW complete with some fabulous music. We'll flesh this page out as more details emerge.

--

SO YOU WANNA SEE THE SHOW? READ ON VERY CAREFULLY...

We will be able to accommodate about 1200 guests. During SXSW we will be giving away around 600-700 "Priority" wristbands randomly to those...
See The World with Gowalla: Featuring Matt & Kim

The Belmont · March 14-15, 2011, 9pm-1:00am
- 1,194
We're gathering Austin's best food trucks together for an afternoon of BBQ, tacos, meat pies and more.

Download Foodspotting for Secret Menu items and to participate in a photo scavenger hunt - win prizes!

Featuring the following Food Truck stars:
- Along Came a Slider
- Boomerang's Pies
- Chi'Lantro
- Clem's Hot Diggity...
The Foodspotting SxSW Street Food Fest 2011, Presented by Blackberry

SxSW · Sunday, March 13, 2011, 11am-4:00pm
- 1,651
The legendary Opening Party lives on in a top secret new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.
SXSW Interactive Opening Party presented by frog design

Whitley Building, 301 Brazos St, Austin, TX · Saturday, March 12, 2011, 8-11:00pm
- 1,532

Noreen McCaffrey
digital marketing director @ mobile marketing association.

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Noreen McCaffreydigital marketing director @ mobile marketing association.

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Noreen McCaffrey
digital marketing director @ mobile marketing association.