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Social Media: Foward to Basics
You've got a Twitter account, you've started a blog and you have a Facebook account - but what now?
How do you make these social media platforms work for your business? Come along and learn the basics from a panel of industry experts including Scott Rhodie, Heather Snodgrass, Mandi Bateson and Klick's own Kim McKay.
Topics covered will be Twitter, Youtube, Facebook and Location-based services.
All proceeds from the night will be donated to Youngcare.
Drinks and nibbles will be provided!
Social Media: Forward to Basics Seminar is powered by Klick Communications
Speaker Bio's:
Scott Rhodie, Director of Houseparty PR at Hothouse
Rhodie currently heads up the Digital and PR Social Media division at interactive agency Hothouse. Scott started out as a tabloid journalist at The Sun newspaper in Scotland before moving into PR in Australia – since then he has been heavily involved in Sydney’s social media scene for some time.
Scott has worked across successful social media campaigns for clients which include Lego, McDonald's, Optus and Toshiba.
Heather Snodgrass, Digital Strategist
Heather kicked off her career in the US focusing on journalism and online editorial strategy and development, working with high-profile clients like Josh Spear, Behance, Blackbook and OMGPop.
Faced with a recession upon returning to Australia, she had two options: bartending or advertising. Choosing the latter, she moved quickly up the ranks at Amnesia Razorfish from copywriter and content strategist to Social Media Adviser, manuevering social media efforts on accounts such as Microsoft, Carnival, Smirnoff, Johnny Walker, Aussie and Sony. Most recently she worked across accounts at HOST and One Green Bean, on projects for Toyota 4x4 and Toyota Yaris, KFC, Oasis YSN and REA.
A quintessential digital native, she’s at both the forefront of social technologies, and maintains a diverse and influential professional and personal network, including a rather impressive Twitter following.
Mandi Bateson, Digital Planning Director at Daemon Group
With a strong background in small business product marketing, Mandi has extensive experience using print and digital marketing strategies to drive acquisition, growth and retention. Having managed the development and execution of campaigns for clinical devices, industry specific tools and solutions and telecommunication products and services.
Since joining Daemon Group, Mandi spends her time writing digital communication strategies for tourism, direct sales, home entertainment, business insights, professional services and state and federal government departments.
Kim McKay, Director at Klick Communications
Kim is the Director at PR Klick Communications which she launched in 2008. Klick is a PR driven Marketing Communications Collective, which specialises in the lifestyle and consumer spaces. Working across Digital & Traditional PR, Social Media Marketing and Event management for Marketing Communications, some of Klick's clients include Hawai'i Tourism Ocenia, Havaianas, Stamford Hotels and Resorts & Crystal Bay Prawns.
