After working in consumer goods marketing for 15 years Steve Sammartino created rentoid.com in 2007. A peer to peer rental website where people can rent items to and from each other. Being the first website of it's type Steve gained alot of coverage quickly after the launch. With zero tech skills Steve managed to bootstrap the business with a tiny budget, learn on the job and used his...
[read more] After working in consumer goods marketing for 15 years Steve Sammartino created rentoid.com in 2007. A peer to peer rental website where people can rent items to and from each other. Being the first website of it's type Steve gained alot of coverage quickly after the launch. With zero tech skills Steve managed to bootstrap the business with a tiny budget, learn on the job and used his marketing skills to get free prime time features in TV shows like A Current Affair. (no he wasn't running from the camera!) Rentoid now has more than $50 million worth of items for rent. Items range from the humble lawn mower to uber luxury private jets.
Steve is the anti-geek and he says most of his on line success has resulted from what he does off line, busting the myth that we need to be stroking at a keyboard 24 hours a day. This resulted in numerous business model changes and the largest part of rentoid success has been working within the rental industry and bringing independent operators on line. Steve will share with us the off line methods to succeeding on line.
In addition to rentoid, Steve lectures Marketing at Melbourne Uni, blogs on startups (70,000 readers a month
www.startupblog.wordpress.com) and he runs a once annual startup school -
www.startupschool.com.au
For more information on rentoid visit
www.rentoid.com.
*Register Free at
http://www.thehive.org.au
See you there!
Ross Hill, James Sanders and Anna Lee Anda
The Hive Melbourne Team
The Hive is a non-profit organisation. This event is also made possible by our local event sponsors:
Yabble - it's where your friends are going
http://www.yabble.com.au
