After learning about the entrepreneurial side of the technology sector, we are going to shift gears in April and take a look at what actually generates most of the revenue online: advertising. More specifically, we are going to talk about how to make those digital marketing campaigns successful through web analytics. For that, we are very glad to have Florian Pihs as our speaker for April’s Web...
[read more] After learning about the entrepreneurial side of the technology sector, we are going to shift gears in April and take a look at what actually generates most of the revenue online: advertising. More specifically, we are going to talk about how to make those digital marketing campaigns successful through web analytics. For that, we are very glad to have Florian Pihs as our speaker for April’s Web Wednesday. He will give his insights into web analytics and how to integrate them into your marketing strategy.
Validate your online marketing campaign's success with metrics. Gain insights into your consumers and campaigns with web analytics. Build credibility by instituting analytics into your site and offer value to your clients and consumers by knowing how to translate data into actions.
About Florian Pihs
Florian, is a digital strategist and web analytics evangelist in China. He is currently a Planner with MRM Worldwide, a digital advertising agency. He is working to bring performance based marketing to China for brand and conversion advertisers with a mind towards ROI. Previously, he was a D&A Program Director with MRM Worldwide. Prior to that, he was with Analysys International, a technology research consultancy, first as a manager of an Overseas Business Unit, and then as an Assistant Vice President.
Florian also organizes Web Analytics Wednesday (not to be confused with Web Wednesday). He is an authority in the field of web analytics driven marketing.
Florian received his MBA from the Hong Kong University of Science and Technology. He also received his BBA from the University of Cooperative Education Heidenheim.
Date & Time of Event
Date: Wednesday, April 21st
Time: 8:00pm - 10:00pm
Venue: Nearby The Tree (32A Sanlitun Bar Street Xi Jie)
Directions to Venue
Bus Line: 673,110,120,403, 823，118电 - 工人体育场(Worker's Stadium)
758，431，701, 416，406，113，115电 - 三里屯(San Li Tun)
Subway line: Line 10 at 团结湖（Tuan Jie Hu) Stop
Walk straight from the west alley of Yashow, you will find the bar at the end of the road.
If lost call: 6413 1522
在Web Wednesday三月份的 活动中我们分享了关于创业的方面的一些经验和心得，在接下来的四月份活动中我们将目光转向线上最大收费的来源——广告。更具体地解释，我们要来谈谈如何通过网络分析带动数字营销市场走向成功。为此，我们在Web Wednesday 四月份的活动中很荣幸的邀请到罗思龙为我们带来有关方面的精彩演讲。他将于我们分享其在网络分析方面的见解，并将其融入到你的市场营销领域。
我们这期的活动将与大家分享如何用度量法来验证你的线上市场是否成功，如何用网络分析来深入了解你的消费群体，如何通过分析来建立你的信誉并利用这些数据将其转化为行动以赢取更多的客户满意度。
关于罗思龙
Florian 被誉为中国在数字领域和网络分析方面的传教士。他目前在MRM数字广告公司负责世界范围的策划与营销工作。他一直将中国品牌市场和广告商的投资回报率相结合的作为工作基准。在这之前，思龙是MRM公司D&A项目的总监。更早些的时光，Florian在易观国际分别担任过海外商务部的经理和副总裁助理。
罗思龙同时也是Web Analytics Wednesday(不要于Web Wednesday混淆)的组织者之一。他被誉为网站分析领域主导市场的权威。
罗思龙在香港科技大学取得了MBA，在德国海登海姆联合教育大学获得了BBA学位。
日期：四月二十一日,星期三
时间：20:00 – 22:00
地点：Nearby The Tree （树旁边酒吧，朝阳区三里屯南33号楼院内，雅秀后侧电话局旁）
乘车路线：673，110，120，403，823，118电车 - 工人体育场站
758，431，701，416，113，115电车 – 三里屯站
地铁：10号线（团结湖）
联系电话：6413 1522
