“Hawaii's Culinary Ambassador" is the official honorary title bestowed upon Chef Sam Choy by the Big Island mayor.
In the islands where school kids rush up to give him bear hugs and the name alone "Sam Choy" is fast becoming an ingredient to the national branding of Hawaii's image, Sam prefers to think of himself as "just a local boy who made good". ... [read more]

“Hawaii's Culinary Ambassador" is the official honorary title bestowed upon Chef Sam Choy by the Big Island mayor.
In the islands where school kids rush up to give him bear hugs and the name alone "Sam Choy" is fast becoming an ingredient to the national branding of Hawaii's image, Sam prefers to think of himself as "just a local boy who made good".
"Made good" is an obvious understatement for Chef Sam Choy. Sam is a four-time nominee for the James Beard Best Pacific Regional Chef award and in 2004, Sam Choy's Kaloko Restaurant was the recipient of the James Beard/Gallo of Sonoma American Classics Award. Having authored nine top-selling cookbooks with Mutual Publishing, a local publishing company(Cooking From the Heart with Sam Choy, Sam Choy's Cooking, The Choy of Seafood, Sam Choy's Kitchen, Sam Choy's Poke, Hawaii's Soul Food, Sam Choy's Sampler, Sam Choy Woks the Wok, Sam Choy's Cooking with Kids and A Hawaiian Luau with Chef Sam and the Makaha Sons), Sam also partnered with Hyperion Publishing to release a national compilation of his local books in 1999 titled, Sam Choy's Island Flavors. Sam partnered with Hyperion Publishing once again and released Sam Choy's Polynesian Kitchen in September 2002.
Sam's television cooking show, Sam Choy's Kitchen, garners high ratings on the local NBC affiliate.

Sam has been featured in numerous national publications among such as The Wall Street Journal, Sunset Magazine, Bon Appétit, and Gourmet Magazine. Food Network appearances on Extreme Cuisine, Emeril Live!, East Meets West with Ming Tsai, Iron Chef America and Sarah Moulton(Cooking Live!) .

Please help us welcome Master Chef Sam Choy for our first (hopefully annual) Facebook Luau & Poke Demonstration. Josef Desimone ~ Culinary Overlord