The mobile landscape is quickly changing and is emerging as a powerful communication tool as well as a way for brands to share their messaging. With a higher degree of penetration then the PC, mobile is here today for the consumer and where the brands need to be for success.
Learn from mobile marketing experts that are already using mobile as a part of their cross platform strategy. This event will focus on the various channels that these consumer brands are using across the mobile landscape. Mobile advertising, social media, and couponng are growing in usage while emerging trends such as QR codes, augmented reality, and mobile commerce have future ways of impacting marketing. Panelists will discuss the benefits, challenges, and trends in developing and implementing campaigns. The brands represented will share case studies on their practices and success evaluation metrics.
Joel Lunenfeld CEO of Moxie Interactive will serve as moderator of the discussion. Joel Lunenfeld has been one of the top influencers in the digital space for over a decade. When founder Kris Zagoria stepped down as Moxie’s CEO in 2009, Joel was asked to carry the torch and named as Kris’ successor. In 2010 when Moxie aligned with Performics, he took on the responsibility of overseeing Performics’ business as well. He is known for encouraging his team to venture down unchartered paths to discover new ways of igniting conversations between brands and people.
Karen Hadley – Verizon Wireless Associate Director of Sponsorships
In addition to being a mobile operator, Verizon Wireless drinks their own kool aid! They have leveraged mobile media to drive adoption of VCast, as well as to promote special offers. Karen will share some experiences and best practices.
Josh Cherfoli- Porsche Cars North America, Online & Relationship Marketing Manager
As the online and relationship marketing manager at Porsche Cars North America, Josh is responsible for all interactive activities in the US market. These activities range from the corporate websites and mobile marketing to social media and gaming.
Josh has over 15 years of interactive and database marketing experience. Prior to Porsche Cars North America, Josh worked for several advertising agencies in Detroit, Michigan including BBDO Detroit supporting the Chrysler, Dodge and Jeep brands.
Patrick Moorhead - Director of Mobile Platforms, Draftfcb Chicago
As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead not only leads the mobile initiatives for Draftfcb’s Chicago agency but provides leadership for mobile efforts across Draftfcb's entire North American network. A sought-after expert and evangelist for cutting-edge media technology, Patrick has worked with some of the world's most recognizable brands, including AT&T, Best Buy, Dell Computers, Kraft Foods and Nike.
Edie Kirkman - Product manager at UPS
Edie Kirkman is a product manager at UPS responsible for the strategy and development of mobile products. Edie works on the creation of mobile solutions, oversees the company’s mobile position and external partnerships. While at UPS over the past 10 years, she has developed dozens of applications on UPS.com, m.ups.com and UPS Mobile Apps for Android, BlackBerry and iPhone.
Go to
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