Press Release
San Francisco Fashion And Merchants Alliance announces a very exclusive fashion event titled 'Pret-A-Porter San Francisco'. A collective runway show featuring ready to wear inspired collections from both new and seasoned local San Francisco designers. The show will take place on June 26th, 2010 at the elegant Press Club at 20 Yerba Buena Lane, San Francisco. Suggested donation of $10 at the door to attend, fashionable attire is required.
Door Opens at 8pm. This fashion show will primarily showcase the varied season collections from Anya Tatarenko, Magdalena Trever, Mikelsen, Malin Namita Couture, Rock Chiq, Tosca Soraya, West Coast Leather and Work Clothes.
Designers or their representatives will be available to take orders after the runway show. Boutique and specialty fashion buyers, fashion representatives, sponsors and industry professionals are also sure to enjoy this event. This is a positive event for the City of San Francisco, creating industry opportunities for stylists, models and others involved in the fashion industry.
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OTHER EVENT PROMOTERS ARE 'NOT' ALLOWED TO PASS OUT THEIR FLYERS AT THIS EVENT. PHOTOGRAPHERS MUST SIGN A RELEASE TO TAKE PHOTOGRAPHS AT THIS EVENT.
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San Francisco Fashion And Merchants Alliance
@
http://www.sffama.com/
Presents
Prêt-à-Porter San Francisco
@
http://www.pretaportersf.com
Summer Collection and Sample Sale
Featuring:
- ANYA TATARENKO
- MAGDALENA TREVER
- MALIN NAMITA COUTURE
- MIKELSEN
- TOSCA SORAYA
- ROCK CHIQ
- WEST COAST LEATHER
- WORKCLOTHES
A runway music tribute to the late MALCOLM MCLAREN
@
http://www.malcolmmclaren.com/
June 26th, 2010, Saturday
DOOR OPENS at 8pm
RUNWAY @ 10 PM
$10 Door, General Admission
VIP SEATING SOLD OUT
Dress Code Enforced/ Dress To Impress
Press Club
@
http://www.pressclubsf.com/
20 Yerba Buena Lane
San Francisco, CA 94103
WHAT IS PRET-A-PORTER?
Ready-to-wear or prêt-à-porter (often abbreviated RTW; off the rack or "off-the-peg" in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from bespoke clothing made to measure for a particular person. Off-the-peg is sometimes used for items which are not clothing.
Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers.
