"Moving Target: Connecting with Todays Mobile Consumer" is the topic of the June IABC Phoenix professional development luncheon.

Users of mobile devices, like smartphones, are a high-value target for marketers, with sales of these devices increasing more than 50% in just the past year.

Easy online shopping and price comparison, location-aware apps and augmented reality are some of... [read more]

"Moving Target: Connecting with Todays Mobile Consumer" is the topic of the June IABC Phoenix professional development luncheon.

Users of mobile devices, like smartphones, are a high-value target for marketers, with sales of these devices increasing more than 50% in just the past year.

Easy online shopping and price comparison, location-aware apps and augmented reality are some of the game-changing features mobile devices offer -- and which marketers and communicators must be aware of.

Tom Biro, VP at Allison & Partners, has created PR, marketing and social media campaigns for companies like MTV, Nikon, VW and American Express. He says reaching mobile users is only partly about advertising on their social network apps or sending digital coupons; it’s increasingly about being where they are, sometimes before THEY know they’re going there.
Attendees will learn:
•Key statistics and habits of Smartphone usage
•Which mobile apps are ripe for reaching target audiences
•First steps to integrating mobile into the marketing mix
•Why it’s important to participate in this space
•Measures and metrics for evaluating mobile marketing