"Going Digital @ Ford"
Speaker:
Scott Monty
Head of Social Media & Global Digital Communications
Ford Motor Company

Presentation Summary:
Over the last year, Ford has been a standout in an otherwise tumultuous automotive industry. Marketing and communications efforts have been consistent and have conveyed a simple yet strong message: Ford has a strong business plan backed by great... [read more]

"Going Digital @ Ford"
Speaker:
Scott Monty
Head of Social Media & Global Digital Communications
Ford Motor Company

Presentation Summary:
Over the last year, Ford has been a standout in an otherwise tumultuous automotive industry. Marketing and communications efforts have been consistent and have conveyed a simple yet strong message: Ford has a strong business plan backed by great new products and is sharing its story in unique, memorable and authentic ways online that reflect the changing product lineup and sense of excitement within the company. Ford’s story is one of timing, execution, executive support, product development, teamwork and leadership.

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