InterContinental Dallas in Dallas, Texas
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September 14-16, 2010
Posted 1 year, 11 months ago
Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. Small businesses have the best marketing tools ever at their disposal, while consumers have multiple online, offline and mobile resources for their “considered purchases.” Still, the $27 billion global Yellow Pages industry remains by far the best single resource for connecting buyers and sellers.
Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. Small businesses have the best marketing tools ever at their disposal, while consumers have multiple online, offline and mobile resources for their “considered purchases.” Still, the $27 billion global Yellow Pages industry remains by far the best single resource for connecting buyers and sellers.
What are the Yellow Pages industry’s best strategies to pursue new opportunities?
We’ll find out at the beautiful InterContinental Hotel in Dallas Sept. 14-16, where Yellow Pages authority Charles Laughlin leads a BIA/Kelsey team and more than 50 top-level executives participating in DMS ’10.
