Thought marketing automation was expensive, time-consuming, and painful? You’re in for a pleasant surprise.

Now implement marketing automation in as little as two weeks – for less cost than you may have ever imagined. Get the inside story by participating in a revealing webinar:

MARKETING AUTOMATION FOR THE REST OF US
Wednesday, August 4, 2:00–3:00 p.m. ET (11:00 a.m.–12:00 noon PT)... [read more]

Thought marketing automation was expensive, time-consuming, and painful? You’re in for a pleasant surprise.

Now implement marketing automation in as little as two weeks – for less cost than you may have ever imagined. Get the inside story by participating in a revealing webinar:

MARKETING AUTOMATION FOR THE REST OF US
Wednesday, August 4, 2:00–3:00 p.m. ET (11:00 a.m.–12:00 noon PT)
Register here:
https://www1.gotomeeting.com/register/686802368

Three experts will bring you up to date on the marketing automation landscape … reveal benefits you should realistically expect … and show you how to quickly add a high-impact solution.

Among what we’ll cover:
* Why the traditional B2B lead generation model is broken
* The urgent need for marketers to automate their marketing
* An innovation that makes it easier than ever to add marketing automation
* Key benefits of comprehensive marketing automation
* What B2B marketers should know about lead scoring
* How marketing automation improves the relationship between sales and marketing
* What today’s optimized B2B marketing program looks like
* Quick demo of a breakthrough marketing automation solution
Plus: We’ll leave plenty of time to answer your questions

About your webinar leaders:

ROBERT ROSENTHAL is president of the Mothers of Invention marketing agency, author of the Freaking Marketing blog, and creator of the What I Saw at the Direct Marketing Revolution Facebook group. Robert previously worked at agencies in Boston and New York, including BBDO Direct. Robert has created direct marketing programs for BJ’s, Citigroup, Cognos, Fidelity, Gartner, Harvard, Iron Mountain, MIT, Monster, Progress, RSA, and others. Winner of more than 50 awards, Robert has been featured in MarketingSherpa’s “Great Minds” series.

CRAIG COHEN is founder of Fresh Brain Marketing, a marketing programs and operations firm specializing in using technology to deliver demand generation for B2B firms. Craig’s 20+ years’ experience covers all areas of marketing, making him highly skilled at profitable campaign execution. He previously held marketing leadership positions at Eloqua and Gomez. He’s also been with Brainshark, Monster, and Progress Software.

KEVIN GOLDSTEIN is senior account manager at Pardot. Kevin has been with the company since its inception in 2007 and has helped Pardot attract over 300 clients in less than three years. Pardot develops easy-to-use and affordable marketing automation software for mid-market B2B companies. Pardot was ranked #1 for lowest cost of ownership by Forrester Research in 2009 and named a “Champion Vendor” by analyst Info-Tech Research Group in June, 2010.

Seating is limited to 100 attendees! Click here to register now:
https://www1.gotomeeting.com/register/686802368