• Should you invest your time and money into an idea?
• Applying the ‘framing factors’ that uniquely define success for
each inventor
• Using ‘CMOs’ (Capabilities-Methods-Outcomes) to identify
commercial opportunity
• Building market-facing value propositions
• Using market traits to capitalize on opportunity
• Maximizing invention value with minimum...
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• Should you invest your time and money into an idea?
• Applying the ‘framing factors’ that uniquely define success for
each inventor
• Using ‘CMOs’ (Capabilities-Methods-Outcomes) to identify
commercial opportunity
• Building market-facing value propositions
• Using market traits to capitalize on opportunity
• Maximizing invention value with minimum risk
• License, startup, develop further or walk away
Burr Zimmerman is a technology entrepreneur who specializes in commercialization strategy for early-stage technology and inventions. Burr blends his extensive experience with a strong commercialization focus, allowing him unique insight into the full potential of innovation. Burr co-founded The Kairos Institute to help inventors and IP owners rapidly screen early-stage inventions and develop a commercialization strategy. Dr. Burr holds a PhD in Chemical Engineering with emphasis on materials and nanotechnology, and has industrial background in the pharmaceutical and medical device industries.