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The Facebook Era (Prentice Hall 2009) is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture, and what companies need to do strategically and tactically to adapt and thrive in this new environment. The last decade was about the World Wide Web of information and the... [read more]

Register Here: http://bit.ly/d70chE

The Facebook Era (Prentice Hall 2009) is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture, and what companies need to do strategically and tactically to adapt and thrive in this new environment. The last decade was about the World Wide Web of information and the power of linking content pages. Today, it’s about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bidirectional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions. Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development — and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet.

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About the Author:
Named one of Fast Company’s Most Influential Women in Technology, Clara is CEO and founder of Hearsay, which provides a web-based social contact management and marketing application for businesses. She is author of the bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times and is being used as a textbook at Harvard Business School.

Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company’s social networking initiatives. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a US Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.

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When: Wednesday, September 22, 2010, 6-8:30 pm
Where: BARS+TONE
1550 Bryant St Ste 1000, San Francisco, CA 94103
Cost:
SFAMA Members: Early Registration Pricing through September 8, 2010 $25 ($35 after September 8, 2010)
SFAMA Student Members: $15
Partner Members (WIC, Aberdeen Group, CIO IT, SVAMA) – Early Registration Pricing through September 8, 2010 $30 ($40 after September 8, 2010 )
Non-members: Early Registration Pricing through September 8, 2010 $35 ($45 after September 8, 2010 )
Student Non-members: $20
Hors d’oeuvres will be provided. Cash, no host bar.