The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and is the biggest shift yet in the history of business.

Understanding your social customers is critical to the success of your business.

Who is the social customer? Why should you engage them? If you do nothing to engage them, what is at risk? What... [read more]

The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and is the biggest shift yet in the history of business.

Understanding your social customers is critical to the success of your business.

Who is the social customer? Why should you engage them? If you do nothing to engage them, what is at risk? What value can the social customer bring to your business?

This educational discussion -- with Chess Media Group’s [http://www.chessmediagroup.com/company/about-us/] Jacob Morgan, Comity Technology Advisors' Mitch Lieberman, along with Attensity’s Maria Ogneva – will answer some of these critical questions. In this webinar you will learn:
• Who the Social Customer is and what makes her social
• How you can meet the needs and expectations of your Social Customers
• How to make or break trust with your Social Customers
• How you can transform Social
Customer input into business results

The social customer is everywhere and wants to work and collaborate with you, but on her terms. This calls for getting rid of the old company-centric inside-out, build it and they will come type of thinking. Because social is not a silo, but rather a layer across all jobs and functions, various departments of a social business need to figure out how to work together to serve the social customer at the right time, in the right channel and with the right message.

We will talk about aligning departmental goals, managing expectations and gaining buy-in to carry out true social collaboration. We will also talk about bridging the gap between more traditional CRM implementations and how social and traditional CRM can augment each other. If you want to learn more about the social customer and how your organization can become a social business, ready to serve the social customer - then this event is for you.