The world of marketing is going through monumental shifts. This event series tries to grab the most notable issues of the day, surround it with the industry's most followed thought leaders and then mix it up with audience participation.
Join the conversation. Whether you attend in person or via our live streaming video, the event series leverages the latest technologies that help put you... [read more]
The world of marketing is going through monumental shifts. This event series tries to grab the most notable issues of the day, surround it with the industry's most followed thought leaders and then mix it up with audience participation.
Join the conversation. Whether you attend in person or via our live streaming video, the event series leverages the latest technologies that help put you in the middle of the action.
Speak to, meet and ask questions of industry figures you've already heard of but may not have met yet. Industry analysts, executives from top brands and authors are going to present their latest thoughts and research... you're then encouraged to bring on the dialog.
Executive networking opportunities abound! We call it professional entertainment: top subjects, audience interaction, food, cocktails and fun.
Travel Marketing Outlook Forum:
Continuing Education Session
Session 1: Manage Your Audience and Personalize Customer Experience
Session 2: Reach Valuable Consumers with Certainty
Session 3: Super Targeted Online Marketing and Advertising
Agenda
8:30 am PST Welcome Breakfast All In-Person Attendees
9:00 am PST Presentations &
Live Streaming Begins Presentations
Interactive Panel/Q&A
Acxiom's Travel Marketers Continuing Education Workshop is being held in conjunction with the U.S. Travel Association's Marketing Outlook Forum.
Know how, when and where to spend on the right audience. Hosted by Acxiom, this half-day workshop will demonstrate how to measure and prioritize marketing resources to improve brand experience and return on investment. This session will cover:
* Recognizing loyal customers and prospects across channels
* Building lifetime value
* Creating personalized guest experiences
* Translating analytical insight into profitable business decisions
* Using multiple sources of data to achieve a higher level of targeting
* Minimizing wasted impressions and spending across all media
