Online and On the Go: Engage Your Audience Across Channels with Multi-Dimensional Insight
11:30 a.m. - 1:30 p.m. PST (free lunch)
The Tech Museum, 201 South Market Street, San Jose, CA
In person and live video streaming
Sessions:
From Sideline to Center; Mobile Takes its Place in Marketing Budgets - Mickey Alam Khan, Editor in Chief, Mobile Marketer
With the mobile landscape evolving...
[read more] Online and On the Go: Engage Your Audience Across Channels with Multi-Dimensional Insight
11:30 a.m. - 1:30 p.m. PST (free lunch)
The Tech Museum, 201 South Market Street, San Jose, CA
In person and live video streaming
Sessions:
From Sideline to Center; Mobile Takes its Place in Marketing Budgets - Mickey Alam Khan, Editor in Chief, Mobile Marketer
With the mobile landscape evolving rapidly, marketers are overcoming their reluctance to embrace mobile yet they face the challenge of placing it in the context of a broader marketing program. It's critical to evolve from siloed channel strategies that prevent cross-platform tactics which could be measured and optimized as part of a greater strategic vision. In this session, see how mobile is moving to the center of marketing organizations, going beyond SMS to integrate video, email, targeting, display, search and mobile web.
Extend the Value of Your Marketing Database: TV, Mobile, Search, Email, Online and Direct Mail - Josh Herman, Multichannel Marketing Innovation Leader, Acxiom
TV drives search; search drives site traffic; site traffic drives purchases; purchases drive email and mobile CRM; but WHO'S DRIVING THE BUS? In this session, we'll discuss the opportunities, surmountable hurdles, and rationale for extending the value of your database marketing investment through multichannel marketing using a consistent data framework. Weaving this common data thread enables marketers to gain a "multi-dimensional" view in a single system to track campaign delivery, response, and propensity to respond across all of the channels at a marketer's disposal.
RSVP here:
http://bit.ly/gmpssj 
