Inspired by Steve Krug's Rocket Surgery Made Easy (a highly recommended book), Corey Brown will lead a discussion on the concepts of do-it-yourself usability testing and finding and fixing usability problems. Since reading Rocket Surgery Made Easy, Corey's been leading usability testing sessions for Squidoo, finding issues that funnel analysis and web analytics can't uncover.... [read more]

Inspired by Steve Krug's Rocket Surgery Made Easy (a highly recommended book), Corey Brown will lead a discussion on the concepts of do-it-yourself usability testing and finding and fixing usability problems. Since reading Rocket Surgery Made Easy, Corey's been leading usability testing sessions for Squidoo, finding issues that funnel analysis and web analytics can't uncover.  He'll share what he's learned, and show you how anyone can do this style of usability testing.   About Corey Corey is the COO and one of the founding members of Squidoo, with Seth Godin and the world's greatest web team. Passionate about community building and social media, Corey founded Bright Cowork, Refresh Winchester, and No Treble.   Corey consults to businesses, with a particular focus on web and social media strategy.