DECONSTRUCTING VIRAL:
How to build a killer viral campaign
The Vancouver Board of Trade
Tod Maffin
Senior Strategist and Chief Operating Officer
tMedia Strategies
Spirit of Vancouver® proudly invites you to its fall luncheon on-board Holland America Line’s majestic ms Volendam. Come and experience the incredible food, hospitality and service of one of our longstanding Spirit of Vancouver...
[read more] DECONSTRUCTING VIRAL:
How to build a killer viral campaign
The Vancouver Board of Trade
Tod Maffin
Senior Strategist and Chief Operating Officer
tMedia Strategies
Spirit of Vancouver® proudly invites you to its fall luncheon on-board Holland America Line’s majestic ms Volendam. Come and experience the incredible food, hospitality and service of one of our longstanding Spirit of Vancouver partners and hear remarks from our special guest speaker, Tod Maffin, senior strategist and COO of tMedia Strategies.
Tod Maffin is recognized as one of the country’s go-to experts on the impact of technology and accelerated innovation on the business environment. He will share the secret ingredients behind some of the world’s most talked-about campaigns.
By reverse-engineering each element of a successful viral recruiting campaign, Maffin will show the key markers that can launch a campaign into the viral stratosphere – markers that can be programmed into the smallest budgets. He will literally “deconstruct” a viral campaign, piece by piece, then show you how to re-assemble a killer viral campaign for your own organization.
A brief self-guided tour of the ship will take place before lunch. Enter at the Cruise Ship Terminal Level in Canada Place.
Due to the nature of this event, we have a few special requests:
-- Advance booking is required. Tickets will only be sold until September 15, 2010* and no cancellations after Wednesday, September 15;
-- When purchasing your ticket(s), please provide the legal name (NOTE: NAME MUST MATCH THAT ON GOVERNMENT ISSUED PHOTO ID), date of birth and citizenship for each guest;
-- Our allotted time to board the ms Volendam is limited. Please plan to arrive at the Cruise Ship Terminal Level by 10 a.m. sharp and all guests MUST be off the ship by 1:30 p.m.;
-- As each guest will need to clear customs and ship security, please bring photo identification (passport or valid driver’s license).
Wednesday, September 22, 2010
Registration: 10 a.m.
Final Boarding: 10:30 a.m.
Lunch & Program: 11 a.m. – 1 p.m.
Disembark: 1 p.m. – 1:30 p.m.
Location:
Holland America Line’s ms Volendam
Cruise Ship Terminal Level, Canada Place
