Social media has the ability to change the TV experience forever. Social networks, search engines and other platforms are racing to integrate the visual content of traditional television and take it to the next level. The impact remains to be seen.

There is a lot of money riding on what's next: millions of dollars are spent on TV advertising and social media could help target audiences... [read more]

Social media has the ability to change the TV experience forever. Social networks, search engines and other platforms are racing to integrate the visual content of traditional television and take it to the next level. The impact remains to be seen.

There is a lot of money riding on what's next: millions of dollars are spent on TV advertising and social media could help target audiences with messages more efficiently.

Steve Rubel, (@steverubel) SVP of Edelman Digital, (@EdelmanDigital) coined the term Living Room 2.0 three years ago now - how far have we come since then? Are we at the start of the era of Living Room 3.0? Which companies are innovating on the back of change? Rubel himself moderates an all-star panel of vendors and experts and asks them, as well as speculates on the potential impact of industry-rumored game changers such as iTV.