TEMPTU presents Lookbook Beauty at Fashion's Night Out!

On Fashion’s Night Out, celebrate the launch of Lookbook Beauty with TEMPTU at Sephora 5 Times Square! YouTube Beauty Gurus JulieG, Fafinettex3, whatstyleistonickel and Enkore Makeup will host the evening’s festivities with the TEMPTU PRO team and celebrate New York Fashion Week.

From 4pm to 10pm, shoppers can choose from a selection of TEMPTU runway beauty looks that will be on display in... [read more]

On Fashion’s Night Out, celebrate the launch of Lookbook Beauty with TEMPTU at Sephora 5 Times Square! YouTube Beauty Gurus JulieG, Fafinettex3, whatstyleistonickel and Enkore Makeup will host the evening’s festivities with the TEMPTU PRO team and celebrate New York Fashion Week.

From 4pm to 10pm, shoppers can choose from a selection of TEMPTU runway beauty looks that will be on display in the form of live models and lookbooks. With the help of the TEMPTU PRO team and YouTube Beauty Gurus, shoppers will get instruction on how to do their own airbrush makeup and then proceed to a photo shoot where they will have their “lookbook beauty” photograph taken. Photographs will be printed in real-time and displayed in Sephora windows for the next week. Photographs will be uploaded onto www.lookbookbeauty.com, a website where participants can share photos with friends and upload to various social media websites.

To celebrate the launch of lookbookbeauty.com, TEMPTU will select one Lookbook Beauty participant per day to be featured as the primary visual on its ecommerce site, www.temptu.com. Fashion brand partners include Trovata, Reem Acra and LORICK NYC. In January, the Lookbook Beauty Campaign will be updated with Spring 2011 looks that will be coming off the week’s runways from TEMPTU backstage at Hervé Leger by Max Azria, GANT by Michael Bastian, LORICK NYC, WAYNE and RISTO.

The Lookbook Beauty initiative is part of a year-long campaign for the company that will continue through 2011 that will include a multi-city Sephora store tour throughout the United States and Canada.

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