Its all systems go for the 17th National Public Relations Congress on September 23 and 24, 2010 at the Grand Ballroom, InterContinental Manila, Makati City with the theme, “PR2.0 Build. Engage. Deliver.”
The theme revolves around the rapid changes in the practice of PR and communications with the advent of personalized communications and social media, and the challenges and opportunities in building brands and communities of advocates, in audience and consumer engagement, and in delivering value and results to the organization and the community at large.
Our roster of speakers are international and local experts who can provide insights on the new media which is not only changing how we communicate, but also changing the culture of business.
Our internationally renowned communication experts: Tim Sutton, Chairman of Weber Shandwick Asia Pacific and Andrew Thomas, Managing Director and SEA Director of Ogilvy PR worldwide. Mr. Sutton is one of the global PR industry’s most respected practitioner and has an outstanding track record in public issues advocacy and brand strategy on behalf of some of the world’s best known blue chip clients. Mr. Thomas, prior to joining Ogilvy PR, spent 10 years managing the business operations of the International Herald Tribune in South Asia. Having managed a number of successful regional businesses, Mr. Thomas understands the complexity of the communications business from both the agency and client perspective. They will be joined by Digital strategist Kevin Lim of Fleishman Hillard - Malaysia . Mr. Lim is authors a thought leadership opinion column for Advertising & Marketing magazine and appears on a bi-monthly video talk show on technology trends and issues, called Tech Idiots: Uncensored.
On the local front we have a good mix of leading communication and new media experts: Philippine Star columnist Boo Chanco, Word-of-Mouth pioneer Brad Geiser, social community manager Jonas de los Reyes of Yahoo, digital marketing thought-leader Leah Besa-Jimenez of BBDO Guerrero Proximity, new media for news conglomerate ABS-CBN Charie Villa, prominent social marketing advocate and Rock-Ed Philippines founder Gang Badoy, media metrics expert Cyril Ng of MediaBanc and prominent marketing executive Margot Torres.
So sign up now, registration fee is P8,000.00, with early bird discounts. For details and registration call 638-0010 and 638-0012 or email to
publicrelations.prsp@yahoo.com
Thank you to those who have registered and to those who have not - register now!
PROGRAM (As of August 18, 2010)
DAY 1 - September 23, 2010, Thursday
TOPICS
1. Opening Remarks
BUTCH S. RAQUEL, APR
President, PRSP
VP, Corporate Communications
GMA Network, Inc.
2. Welcome Address
JOHN V. ROJO, APR
Chair, 17th National PR Congress
Vice President, PRSP
VP Corporate Brand & Communications Bayan Telecommunications, Inc
3. Keynote
HIS EXCELLENCY BENIGNO SIMEON COJUANGCO AQUINO III
President, Republic of the Philippines
(invited, tentative)
4. The Role of the PR/Communications:
Practitioner in the New Media
TIM SUTTON
Chairman
Weber Shandwick Asia Pacific
5. Old School goes New School:
Traditional Media Practitioners view on New Media
BOO CHANCO
Columnist, Philippine Star
6. BUILD Integrated Communications: PR in Brand Building
ANDREW THOMAS
Managing & SEA Director,
Ogilvy PR Worldwide
7. The Power of Word Mouth
BRAD GEISER
Managing Director
GeiserMaclang Marketing Communications, Inc.
8. Brand Trust
Margot Torres
Vice President Marketing
McDonald’s
9. Developing a PR Strategy for New Media
KEVIN LIM
Digital Strategist
Fleishman Hillard Malaysia
10. New Trends in Social Media
JONAS DELOS REYES
Senior Community Development Manager
Yahoo!
11. Engaging the Consumer
LEAH BESA JIMENEZ
Managing Director, Proximity
Day 2
1. Coping with the 24/7 News Media Cycle Panel
CHARIE VILLA
Head, ABS-CBN News.com
JESSICA SOHO
VP-News Programs, GMA Network, Inc.
DJ STA ANA (tentative)
News Gathering Head, TV5
JOANNE MAGLIPON
Yes, PEP Editor in Chief
SANDY PRIETO (tentative)
President, Philippine Daily Inquirer
Open Forum
JANETTE TORAL
Moderator
2. DELIVER VALUE TO THE COMMUNITY
Social Marketing: CSR for the New Media
GANG BADOY
Founder, Rock Ed Philippines
PAUL JOHN PENA
Head, Digital Marketing, Globe Telecoms
JUNIE DEL MUNDO
Managing Director, EON
3. DELIVER VALUE FOR OUR FUTURE
CHITO MANIAGO
Chair, PR Education & Student Affairs
Young Minds on New media
Winners of Students PR Congress
4. DELIVERING VALUE TO SHAREHOLDERS
Measuring Impact of Social Media: The Metrics of Brand Success
CYRIL NG
Chief Marketing Officer
MediaBanc Group
