Location-Based Marketing: To Check-in or Not to Check-in?

Presented by @momentfeed @SMWLA @ThinkLA @USCAnnenberg @af83inc

As consumer attention shifts to mobile devices, marketers are finding new opportunities to engage through location-aware mobile applications. These technologies enable marketers to reach consumers in the moment--the moment when they are present and engaged at a specific... [read more]

Location-Based Marketing: To Check-in or Not to Check-in?

Presented by @momentfeed @SMWLA @ThinkLA @USCAnnenberg @af83inc

As consumer attention shifts to mobile devices, marketers are finding new opportunities to engage through location-aware mobile applications. These technologies enable marketers to reach consumers in the moment--the moment when they are present and engaged at a specific place. It’s nothing short of a new frontier in digital marketing.

This highly focused event will explore the potential of location-based marketing as a new channel. We’ll discuss Facebook Places, the de facto leader in location-based social networking (LBSN), together with Foursquare, its many competitors, and what location means for Google, Twitter, and Microsoft.

EVENT IS FREE but RSVP is required: RSVP here http://bit.ly/baj51O

Presentations by:
Whrrl (@whrrl): Presented by John Kim, VP of Product and Marketing (@jkimlosangeles)

Stickybits (@stickybits): Presented by Seth Goldstein, Chairman (@seth)

PlacePop (@placepop): Presented by Kent Lindstrom, CEO (@kentlind)

MyTown (@booyah): Presented by Susan Kuo, VP of Sales

DoubleDutch (@doubledutch): Presented by Lawrence Coburn, CEO (@lawrencecoburn)

MomentFeed (@momentfeed): Presented by Rob Reed, CEO (@reedcontent)


and a panel with:

Marc Prioleau (@mprioleau)
Geolocation Industry Veteran and Expert

Wayne Sutton (@waynesutton)
Business Development & Marketing Strategist of TriOut (@triout)

Mike Schneider (@schneidermike)
VP, Director Digital Incubator for Allen & Gerritsen (@allengerritsen)

Maria Kermath (@mariakermath) Director of Business Development for AT&T