Content, So What? What Actually Drives Content Consumption And Why You Should Care

Everybody in online media seems to be talking about content. The same questions keep coming up: Do authorship and originality really matter? Why do users choose one brand of content over another? How can online publishers create brands that users care about? To find the answers, please join AOL's CEO, Tim... [read more]

Content, So What? What Actually Drives Content Consumption And Why You Should Care

Everybody in online media seems to be talking about content. The same questions keep coming up: Do authorship and originality really matter? Why do users choose one brand of content over another? How can online publishers create brands that users care about? To find the answers, please join AOL's CEO, Tim Armstrong, and industry analyst Jack Myers as they discuss the findings of two new research studies produced in partnership with Nielsen and Data & Management Counsel that examine the value consumers place on web content and the implications for publishers and advertisers.