Inspired by the recent virtual UIE Book Club that discussed the popular ‘Content Strategy for the Web’ by Kristina Halvorson, the next meeting of the UX Bookclub NYC would like to continue the conversation around this book and the subject of content strategy. We’d prefer to do it in a more analog face to face fashion and we’d like you to join us.
Details
Location:
siegel+gale
625 Avenue of the Americas, 4th Floor
Date:
Thursday, October 14, 2010
Time:
6:30PM – 9:00PM
Schedule:
6:30-7:00 Networking and refreshments
7:00-7:30 Group intros and discussion
7:30-8:30 Smaller groups discussions
8:30-9:00 Regroup & farewells
9:00-? For those interested, food and drink somewhere nearby
Book:
‘Content Strategy for the Web’ by Kristina Halvorson
About the Book:
Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget.
For the first time, you’ll:
• See content strategy (and its business value) explained in plain language
• Find out why so many web projects implode in the content development phase… and how to avoid the associated, unnecessary costs and delays
• Learn how to audit and analyze your content
• Make smarter, achievable decisions about which content to create and how
• Find out how to maintain consistent, accurate, compelling content over time
• Get solid, practical advice on staffing for content-related roles and responsibilities
Buy the book:
http://tinyurl.com/34hjts2
Watch a recording of the virtual UIE Book Club:
http://5by5.tv/uiebookclub/1
Some reviews of the book:
"Content Strategy for the Web will do for Web content what Steve Krug's Don't Make Me Think did for Web usability." - Interactions Magazine (added by author)
"Content Strategy for the Web is the best thing to happen to user experience design in years." --Peter Morville, co-author, Information Architecture for the World Wide Web
We hope to see you there!
The UX Book Club Planning Team
