The Missing Link Between SEO and Social Media At the September Social Media Club Austin meeting hear from a panel of experts led by our own SMCAustin Webmistress, Vicki Flaughter on why Social Media is so important to having an effective Search Engine optimization (SEO) strategy. Learn how to link SEO insights with social media marketing tactics to develop an effective roadmap focused on reaching... [read more]

The Missing Link Between SEO and Social Media At the September Social Media Club Austin meeting hear from a panel of experts led by our own SMCAustin Webmistress, Vicki Flaughter on why Social Media is so important to having an effective Search Engine optimization (SEO) strategy. Learn how to link SEO insights with social media marketing tactics to develop an effective roadmap focused on reaching your target audience and delivering measurable results. As a fun bonus, we will also have a Social Media Challenge to win copies of the book, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business. In Empowered, Forrester's Josh  Bernoff, coauthor of the best-selling book Groundswell and Ted Schadler explain how to leverage social collaboration to transform your company by unleashing the mighty force of these HEROes. Speaking of Heroes...have you signed up for the Austin Social Media All Stars team to participate in the SuperHero Run on Sunday, Sept 19th? You don't have to be a serious athlete because this is not a serious race, in fact we encourage you to come in costume! What is serious is the need to help the abused children that Casa of Travis County...and they need our help to do this.It's time to commit! Learn more about the race Sign up for the Austin Social Media All Star Team If you can't make it, then please take the time to donate what you can to the cause Special thanks to calendars.com for providing refreshments for the September meeting. Be sure to check them out for the best selection of calendars in the known universe and to give them a special shout out or #ff @calendars Livestream will be provided by our friends at Coremedia Enterprises BIOS: Moderator: Vicki Flaughter CEO of SmartWomanGuides.com, is a branding and online marketing strategist (and social media fan girl). She consults with both B2B and B2C clients, helping them become online celebrities famous in their niche. Vicki's been recognized in Forbes as one of 30 Women Entrepreneurs to Follow on Twitter, as well as one of WE Magazine’s Bloggers to Watch. You can find her online as @Smartwoman. Panelists: Scott Allen set out to pioneer the social media frontier after 20 years wearing a variety of hats in the tech industry. In 2002, he taught the world’s first workshop in online business networking. In 2005, his first book, The Virtual Handshake, became the first book on the business use of social media, as well as the first freely distributed e-book from a major publisher. Scott has been a regular contributor to some of the web’s leading publications, including FastCompany.com, American Express OPEN Forum, Business.com, and over six years as the Entrepreneurs Guide for About.com. He also maintains multiple blogs of his own, including The Virtual Handshake Blog and Linked Intelligence. At About.com, SEO helped Scott grow traffic on a well-established site by over 500%, peaking out at over a million page views monthly. Bill Leake is the CEO and founder of Apogee Results and Campaigns,the largest Search & Social focused agency in Texas, and one of the largest independents in North America. He is a former A McKinsey & Co. alumni and Dell Computer veteran. Bill also serves as president of the Austin Interactive Marketing Association, and formerly was the chairman of SEMPO’s (Search Engine Marketing Professionals Organization) N. America local committee. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University. Robert Gilbreath manages the Ecommerce Marketing and Analytics Department for Calendars.com and has over 10 years of e-commerce and online marketing experience. Before joining Calendars.com, he was GM/Brand Manager at AcademicSuperstore.com/JourneyEd.com. He holds a BBA in Marketing from Texas State University and an MBA in eCommerce from St. Edward’s University. When not working, Robert enjoys spending time with his wife and two daughters. Robert also is the leader of the South Austin Social Media Lunches.