Join us for an amazing night celebrating the role of social media in the live music industry! As part of Social Media Week, Live Nation is excited to bring together some of the top Social Media minds in live music to discuss: “The Next Stage of Engage – Bringing Online Live Music Communities to Life.” Immediately following the panel is a cocktail hour exclusively for panel attendees along with the first ever #HOBROX - a live music showcase featuring some of the hottest up-and-coming bands from the famous Sunset Strip music scene. Everyone registered for the panel will have guaranteed entry to the show. 6:00 PM Live Nation Hosts: “The Next Stage of Engage – Bringing Online Live Music Communities to Life” - The panel features a live interactive brainstorm and discussion with social media and live music industry leaders from multiple, live music fan, consumer touch points. These industry leaders will be discussing how to connect the dots between: artist-to-fan direct, content sites, interactive platforms, venue operations and more. Moderator: Jeff Leeds - Editor-In-Chief of BuzzMedia Music, the biggest independent publisher of music content on the Web Panelists include: Mike Doernberg (@m1chae12) - Chief Executive Officer at ReverbNation Tim O’Brien – Head of Business Development at Disney Mobile (Previously, VP of Business Development at Tapulous - recently acquired by Disney) Ross Hoffman (@Hoff) – Responsible for Twitter’s Entertainment and Sports strategy as a member of their business development team. (Prior to Twitter, Ross held a strategic position at Youtube) Jason Kirk (@jkirk22) - Vice President of Distribution & Media for Ustream and oversees the company's web distribution partnerships (Prior to his current role, Jason was Vice President of Video & Entertainment at MySpace) Nic Adler (@nicadler) – Owner and Operator of The Roxy Theatre (Music venue with largest audience on Twitter and Facebook in US) D.A. Wallach (@DAChesterFrench) - One-half of Chester French, Interscope recording artist, and the first musician to use facebook and Salesforce.com for promotion and fan relationship management Together we will discuss topics such as: What types of engagements do the fans want? Where is the live music industry seeing success currently? How do we leverage social media to create action in users (create digital street teams, buy tickets, attend/create live meet-ups, attend shows, etc) How do we reach and activate different fan types (cross-pollinate/cross-market)? How do we convince stakeholders (executives, bands, sponsors) to participate in new territory? Where do we go from here? 7:00 PM Hosted cocktail hour exclusively for panel attendees to mix, mingle and celebrate. 8:00 PM #HOBROX In celebration of the music and music fans of the Sunset Strip, The Roxy Theatre and The House of Blues are coming together to spotlight some of the hottest bands rising up the music ranks of the legendary Sunset Strip. #HOBROX is happening during Social Media Week in recognition of the social media spirit of community and its impact on the music industry. And to welcome The House of Blues Sunset Strip to the collection of venues known as The Social Strip: The Viper Room, The Comedy Store and The Roxy Theatre. Hyper Crush
http://twitter.com/hypercrushmusic http://www.facebook.com/pages/HYPER-CRUSH/7562414679 Wicker
http://twitter.com/wickermusic http://www.facebook.com/wickermusic
http://www.myspace.com/wickerband The Cataracs & Dev
http://twitter.com/thecataracs http://www.facebook.com/pages/The-Cataracs/113480958663039
http://twitter.com/devishot http://www.myspace.com/devishot Donis
http://www.myspace.com/donnismusic PRESS CONTACTS: Live Nation panel contact: Liz Morentin
lizmorentin@livenation.com 310.360.3367 Social Media Week contact:
press@socialmediaweek.org For more information on Social Media Week Los Angeles visit
http://socialmediaweek.org/losangeles or @SMWLA All registrants please note: All attendees must be registered and pick up your tickets at will call for this panel. Registration is on a first come, first served basis. You will need a valid photo ID and your confirmation number to pick up tickets at the will call window. If you do not have a driver's license, state issued ID, or passport, please contact the venue directly to inquire about what additional types of ID are acceptable. Valet parking available for $10 on a first-come, first-serve basis at the venue. Central Parking has kindly offered additional parking within walking distance at a special rate of $5 per car for event attendees. We encourage you to use this lot as it is often the fastest way to get in and out of the area:
http://bit.ly/additionalparking 
