Discount Registration: $5 off--enter code: fbocafschool
http://tinyurl.com/33h9r8r
Back to School: How to Reach the Youth Market
According to Fast Company Magazine, the youth market is a $150 billion dollar industry and manifests itself via a collection of some of its brightest stars including double threat skateboarder/snowboarder Shaun White. And don't forget the brands that make the men (and women) look good, fly higher, and perform at their peak.
You're invited to a very special networking event and panel discussion on Sept. 30, 2010.
What:
Networking and Panel Discussion.
Topic:
Back to School, How to Reach the Youth Market (with emphasis on 18-24 yr old's)
Where:
Microsoft Store
555 The Shops Boulevard
Mission Viejo, CA 92691
When:
Thursday, Sept 30th
Agenda:
7:00-7:45pm Reception and networking
7:45-8:45pm Panel discussion and audience Q&A.
8:45-9:30pm Networking and conclusion.
The panelists include:
Marcelo Bengoechea: President and Co-Founder at Seshday.com in Solana Beach. Seshday.com is an invitation-only online retailer providing its members with exclusive access to short-term sales of premium action sports products with very attractive savings. An innovative distribution channel exclusively for the Action Sports Industry that moves closeouts and excess inventory quickly and discreetly. Marcelo is a long-time action sports industry veteran and former head of creative for Reef, a division of VF Corp. that also owns Vans, The North Face and several other brands.
Christopher Stumbles: Strategic Manager, Action Sports, Events, Partnerships - Monster Energy. Christopher's day to day is Strategic management of actions sports, programs and sponsorships, athlete relations, event sponsorship and partnerships on a global level. Before Monster Energy, a division of Hansen Beverage Company, he was the Field Marketing Manager at Red Bull North America.
David Harris: Group Manager Digital and Alternative Marketing at Mazda North American Operations. David is responsible for all consumer facing websites including mobile, lead generation and experiential marketing. He also works on the development and execution of Mazda's formalized social media practice. Before joining Mazda a year ago, David was the Sr. Advertising Manager at Suzuki Motor Corp.
John De LA Haye: the Microsoft Store. John heads up new business development and strategic partnerships in Southern California focusing on the brand new retail store in Mission Viejo. John is responsible for all of Microsoft products including Microsoft software, PC games and the popular X Box console and X Box Live online gaming experience.
Braden Dahl: Strategic Business Unit Manager - Action Sports, New Era Cap Company. Braden has helped build the action sports division of New Era's global business, targeting strategic partnerships with a focus on skateboarding, surfing, snowboarding, motocross, BMX, wakeboarding and street culture. He has built marketing and product platforms with some of the biggest brands, including Oakley, DC Shoes, Billabong, Red Bull, Fox Racing, USA Surfing, Metal Mulisha, 686, and the Transworld Media group, as well as with premiere athletes such as Danny Way, Greg Lutzka, Ryan Sheckler, James Stewart and Carey Hart.
Moderator: Bryan Elliott is an OC Ad Fed Board Member, a brand, web and social media strategy consultant who has worked extensively with brands in the youth market. He is an active writer and speaker, and Founder of Linked Orange County (
http://LinkedOC.com) and the SoCal Action Sports Network (
http://SoCalActionSportsNetwork.com ). Bryan is also Executive Producer and host of the business and lifestyle TV show "24 in the OC" which airs on PBS.
This is one of those can't miss events.
Seating is limited so Register Now!
