Sponsored by Joie de Vivre Hospitality, Southwest Airlines and Wells Fargo
Registration: $15 for GGBA members, $25 for non-members
REGISTER TODAY @ events.ggba.com
HOW TO BUILD A FEARLESS BRAND
This presentation is for business owners, independent consultants and anyone who engages in marketing, selling and business development.
WHO ARE YOU?
Is your business’s message as powerful as it...
[read more] Sponsored by Joie de Vivre Hospitality, Southwest Airlines and Wells Fargo
Registration: $15 for GGBA members, $25 for non-members
REGISTER TODAY @ events.ggba.com
HOW TO BUILD A FEARLESS BRAND
This presentation is for business owners, independent consultants and anyone who engages in marketing, selling and business development.
WHO ARE YOU?
Is your business’s message as powerful as it could be? Does it reflect the most important value you deliver? Does it help you to connect deeply with the clients that you can best serve?
A Fearless Brand answers the question “who are you” and distills the real value you provide so that your ideal clients and customers get it - in their hearts and guts.
The greatest brands use this approach to define their identity and create meaningful experiences for their clients and customers. A Fearless Brand creates a strong foundation for everything you say and do – especially sales and marketing. If you don’t have this level of clarity, you run the risk of being “me too,” inconsistent in your message or simply not important enough to make an impact.
In this talk, you will learn a meaning-based (yet practical) branding process and a road map for implementing it to strengthen your marketing materials and your selling conversations.
Presented by: Robert Friedman, Owner, FEARLESS BRANDING
Robert Friedman helps service businesses build Fearless Brands so they can market more effectively, generate more revenue and, ultimately, build value in their companies. He specializes in working with services businesses in consulting, law, insurance, financial services, construction, real estate, and design. Prior to founding FEARLESS BRANDING, Robert was a brand manager for Kraft and worked in large ad agencies in New York City.
TESTIMONIAL FROM JEROME IMHOFF, GGBA Board Member
Robert facilitated GGBA’s board retreat last year, and he helped us to clearly define who we are as an organization and the organization’s value to our membership. It was important for us to really talk about GGBA’s mission in meaningful and yet practical ways—to step out of the day to day and get clarity about what we really do and why. I saw so much value in the process and realized how applicable it was to my own business which I had just started.
