If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether. What’s more, if you don’t start tracking your campaigns now, it won’t be long before the CFO comes knocking on your door asking... [read more]

If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether. What’s more, if you don’t start tracking your campaigns now, it won’t be long before the CFO comes knocking on your door asking for proof that your social media campaigns are actually working. For many people, that knock on the door will be known as The Great Social Media Crash of 2011. And it’s up to you to do everything you can to avoid it. Join Jamie Turner and Dr. Reshma Shah, authors of “How to Make Money with Social Media” for this fun, engaging, interactive talk. In it, you’ll learn advanced social media practices that will teach you how to set up, run and manage a social media campaign that can be tracked on a quantitative, qualitative and ROI basis.