This panel event brings in individuals from different sides of the Marketing Industry. They will share their experiences in the branding process of a new product/service that has been introduced to the market. The company representative (Peter Aceto, CEO of ING Direct Canada) will speak about the company's branding goals and objectives, and how they communicate them with their creative...
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This panel event brings in individuals from different sides of the Marketing Industry. They will share their experiences in the branding process of a new product/service that has been introduced to the market. The company representative (Peter Aceto, CEO of ING Direct Canada) will speak about the company's branding goals and objectives, and how they communicate them with their creative agency. The agency representative Bruce Philp (CEO of GWP Brand Engineering). will speak about how they put life into the company’s vision of the brand and the actions they take towards keeping the brand image alive while creating a positive perception for it.
Cost:
RMA Members - Included in the Membership
Non Members - $5