Mike Troiano, the founding CEO of Ogilvy & Mather Interactive and current President of Holland-Mark Digital, will begin the program with a 45-minute presentation exploring the future of social marketing, through the lens of the enduring role of relationships in building brands and businesses.
Next, Mr. Troiano will demonstrate how to apply these ideas today through a series of three live... [read more]
Mike Troiano, the founding CEO of Ogilvy & Mather Interactive and current President of Holland-Mark Digital, will begin the program with a 45-minute presentation exploring the future of social marketing, through the lens of the enduring role of relationships in building brands and businesses.
Next, Mr. Troiano will demonstrate how to apply these ideas today through a series of three live 20-minute case studies, conducted with the participation of senior marketing executive in attendance at the event.
