Register Here:
http://bit.ly/axe05v
From Barak Obama’s digital grassroots campaign to the phenomenal success of the Old Spice digital campaign, companies and candidates are using the power of social and viral marketing to promote their products and causes. Digital marketing has expanded beyond simply banners and micro sites to include social media, video sites, mobile applications and games, interactive maps and geocasting. These digital programs are a gateway to companies’ websites and to their brick and mortar & end user consumers markets. Facebook today has over 500 million users, projected to be 1 billion by 2012. Digital marketing provides a significantly higher return on investment than traditional marketing, can reach a wider audience, and has the potential to go viral and provides the digital backbone to allows companies to accurately track results.
Join us as four industry experts provide insight, give perspective, and share best practices on the power of digital marketing. Our speakers span the digital marketing spectrum, ranging from:
Social & digital marketing Gaming & mobile applications, as well as cutting edge integration strategies such as contests Geocasting & branding
Monetization within a gaming experience.
Register Here:
http://bit.ly/axe05v
Speakers will include:
Jeffrey Green, Super72 Interactive, President
Jeffrey Green has over 20 years of experience in business development, consulting and global marketing with some of the top companies in the world, including Siemens Medical Solutions and GE Healthcare, Philips, Standard & Poors and Dun & Bradstreet. He has completed business and marketing courses at the UCLA Andersen School of Business and Kellogg School of Management as well as a certification in Six Sigma.
Josh Rose, Flying Wisdom Studios, Co-Founder, CEO
With over 17 years in the interactive entertainment industry, Flying Wisdom Studios is the fourth company Josh has started, in addition to Weaselsoft, Game Performance Labs, and Lamplighter Studios, Inc. where he built a worldwide team of 80 artists for outsourcing and art services generating $1.2 million in sales in 2008, before a sale to Broadcaster.com in 2008. Josh is equal parts CEO, producer, game designer, and mentor.
Jennifer Van Grove, Social Media Reporter with Mashable
She covers web news, startups, industry trends and writes about the implications of social sites for users and businesses. Jennifer has worked as a technology correspondent for NBC San Diego, interviewed a number of celebrities on how they’re using social media, been featured in the San Diego Union Tribune and San Diego Magazine, participated as a guest expert on news programs such as BBC America and CNN Live, and is frequently quoted by local and national media outlets for tech-related news stories.
Marcus Yoder, IGT, Executive Director of Sales and Business Development, New Media Division
Marcus Yoder has over eighteen years of experience in market and business development, revenue-based social media, new product development and strategic consulting in social media and online gaming, working with leading companies including IGT, Marvel Entertainment, Mattel, eHarmony and Verizon Wireless. He was also a Co-founder and Chief Operating Officer at Veeker, a mobile multi-media messaging company.
Register Here:
http://bit.ly/axe05v
Cost:
SFAMA Members: $35 ($25 if registered by Oct. 13)
SFAMA Student Members: $15
Partner Members (WIC, Aberdeen Group, CIO IT, SVAMA) — $40 ($30 if registered by Oct. 13)
Non-members: $45 ($35 if registered by Oct. 13)
Student Non-members: $20
Hors d’oeuvres will be provided. Cash, no host bar.
