Join a panel of expert client-side digital strategists and marketers for an interactive discussion on how organizations are driving change with digital strategy. Gain rare insight from the panelists into what organizations are doing to develop effective multi-year digital strategies, mobilize internal teams, and drive bottom-line results with marketing and technology. Learn which trends are shaping the future including the role of mobile, social and location-based marketing. The Future of Digital Strategy is part of the FutureM event series in Boston, a week long experience featuring more than 35 separate events exploring the future of digital marketing and technology. The event is free and open to everyone. Please register in advance so we can plan accordingly for space and reserve your seat. We encourage you to tweet about the event before, during, and after the discussion -- follow and participate with the hashtag #FutureMDigital Agenda 10:30 AM - 11:00AM Registration & networking 11:00AM - 12:30PM Panel discussion featuring: - David Bierut, Genzyme Biosurgery - Philip Crampe, Savings Bank Life Insurance Company of MA - Perry Hewitt, Harvard University - Dave Wieneke, Sokolove Law Moderated by Jeff Cram, ISITE Design 12:30PM - 1:00PM Q&A & discussion About the PanelistsDave Bierut, Director Integrated Marketing Communications at Genzyme BiosurgeryDave is responsible for marketing communications that works with the brands to implement integrated marketing communications regardless of channel. Previously Dave led the online marketing efforts for Genzyme Biosurgery ensuring the online experience aligned with brand goals and objectives. Dave has more than 10 years of digital experience in the pharma/biotech industry with heavy focus in the analytics. Prior to that Dave spent 7 years in the television news industry as an Emmy award-winning producer of documentaries and news casts for small marketing TV stations in the Midwest. Philip Crampe, E-Commerce Manager, The Savings Bank Life Insurance Company of MassachusettsAs the eCommerce manager at Savings Bank life insurance (SBLI), Phil Crampe is responsible for leading eCommerce activities. He is in charge of leveraging the web and other digital technologies to support SBLI's revenue and marketing goals, while ensuring efficient and effective use of email marketing, search engine optimization and pay-per click efforts. Prior to joining SBLI, Phil was a partner at Consolidated Marketing Services for over 21 years. Perry Hewitt, Director, Digital Communications and Communications Services, Harvard UniversityPerry Hewitt is an established leader in digital marketing communications, with deep experience in both corporate and not-for-profit sectors. Her background includes both established business and marketing strategy, and expertise in digital and social innovation and management. Perry is charged with the University’s efforts to develop a comprehensive digital presence across the internet, as well as to bring content, multimedia, and technology best practices to enhance the University’s websites and applications. Perry has held significant digital marketing, editorial, and client services roles at firms including Crimson Hexagon, Razorfish, ArsDigita, Harcourt Online, and Lotus Development Corporation. She has acted as a consultant to major media companies on online product development, and began her career in publishing at Houghton Mifflin Company. She has been a frequent writer and speaker on topics including the social web; content strategy; user experience; mobile integration; and online communities and networks. She has been quoted extensively on business and technology issues in the press including CNBC, Mashable, the Pew Internet Project, and the Chronicle of Higher Education. Also for more than ten years, she has served as judge for the Massachusetts Innovation & Technology Exchange (MITX) Awards.Perry holds an A.B. from Harvard University in Russian and Soviet Studies. She has lived and worked in Switzerland, Russia, the United Kingdom, and Australia, and now lives with her family based in the greater Boston area. Dave Wieneke, Director of Digital Marketing, Sokolove LawDave Wieneke directs Digital Marketing for the largest legal services marketer in the US, Sokolove Law. This year, Sokolove has been recognized for its innovative use of social media in legal marketing, web site design, and for its leading role competing for some of the highest priced search terms in the world. Dave’s recent work includes setting online strategy for Thomson Reuters Legal, The Christian Science Monitor, and Mass.gov, and he’s worked on consumer branding campaigns for Splenda and Lowes Home Improvement. Dave lives in Boston with his family and writes on the future of digital marketing at
http://usefularts.us . Moderated by Jeff Cram, Chief Strategy Officer at ISITE DesignJeff Cram is a co-founder of ISITE Design, a digital agency and web strategy consultancy located in Kendall Square. As Chief Strategy Officer, Jeff leads the agency's strategic direction and helps organizations develop multi-year digital roadmaps. Jeff is a frequent speaker, writer and evangalist on topics including digital strategy, content management, analytics and user experience. Jeff lives in Boston and can be found on Twitter at
www.twitter.com/jeffcram. About FutureM The Future of Digital Strategy is part of FutureM, a multi-location event experience throughout Greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. During the FutureM week, leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure. Check out the other 35+ FutureM events at
www.futurem.org.
