The NJ Communications, Advertising and Marketing Association (NJ CAMA) invites you to their fall event, “Leveraging Communications in the Digital World”
Presenter: Robert L. Dilenschneider, Founder and CEO of The Dilenschneider Group
Moderator: Richard K. Rein, Editor and Publisher, U.S. 1 Newspaper
Date: Weds., Oct. 27, 2010
Time: 6:00 – 8:00 p.m.
Place: Rider University, Bart Luedeke... [read more]

The NJ Communications, Advertising and Marketing Association (NJ CAMA) invites you to their fall event, “Leveraging Communications in the Digital World”
Presenter: Robert L. Dilenschneider, Founder and CEO of The Dilenschneider Group
Moderator: Richard K. Rein, Editor and Publisher, U.S. 1 Newspaper
Date: Weds., Oct. 27, 2010
Time: 6:00 – 8:00 p.m.
Place: Rider University, Bart Luedeke Center Cavalla Room, 2083 Lawrence Road (Rt. 206) Lawrenceville, NJ 08648.
Cost: $15 per person in advance, $20 walk ins (no charge for Rider students with college id.) Refreshments will be served.
RSVP: www.njcama.org by Friday, October 22. Rider students must register in advance by sending an email to newjerseycama@gmail.com.

Corporate communicators today are at a crossroads—they need to gauge the right mix of traditional media outreach and new media technologies to seamlessly and successfully advance their brands and build their bottom line. The digital world has wrought a historic paradigm shift in how we communicate, collaborate, and engage with one another.

During his insightful presentation, “Dean of American Public Relations Executives” Robert L. Dilenschneider will provide a clear understanding of the means necessary to advance a businesses agenda using the latest communication and social media tools. Mr. Dilenschneider will discuss how a company's success can be heavily reliant on how it portrays itself to this new universe, and how best to utilize new digital technologies such as social media networks, blogs, Webcasts and cloud computing to achieve success. He will also cover the digital mind-set needed for strategic planning and executing a digital strategy; the importance of shaping one’s Web presence, including online content, image and use of communication tools (e.g., links to other sites, blogs, reports, etc.); and how to mix digital and traditional communications strategies and tactics to achieve fresh results and a competitive advantage.

Join us on Oct. 27 and learn the importance of promoting one’s business and advancing one’s agenda using new technological resources.

Robert L. Dilenschneider formed The Dilenschneider Group in 1991. Prior to forming his own firm, Mr. Dilenschneider served as President and Chief Executive Officer of Hill and Knowlton, Inc. from 1986 to 1991. He is the author of twelve books including “The AMA Handbook of Public Relations: Leveraging Communications in the Digital World” and the bestselling “Power and Influence The Rules Have Changed.” Mr. Dilenschneider started his career in public relations in 1967 in New York, shortly after receiving an M.A. in journalism from Ohio State University, and a B.A. from the University of Notre Dame. The media frequently calls upon him to provide commentary and strategic public relations insights on major news stories. He has counseled major corporations, professional groups, trade associations and educational institutions, and has assisted clients in dealings with regulatory agencies, labor unions, consumer groups and minorities, among others.