Join SMARTY founder and moderator Amy Swift Crosby for a panel discussion featuring:

Jason Lawrence Nazar, CEO, Docstoc, www.docstoc.com
Jessica Gottlieb, Blogger Social Media Personality, www.JessicaGottlieb.com
Erin McPherson, VP Business Development, Yahoo! Inc.
Billy Goldberg, Founder, The Buckeye Group, www.thebuckeyegroup.com

Small businesses and sole proprietors gain the most traction... [read more]

Join SMARTY founder and moderator Amy Swift Crosby for a panel discussion featuring:

Jason Lawrence Nazar, CEO, Docstoc, www.docstoc.com
Jessica Gottlieb, Blogger Social Media Personality, www.JessicaGottlieb.com
Erin McPherson, VP Business Development, Yahoo! Inc.
Billy Goldberg, Founder, The Buckeye Group, www.thebuckeyegroup.com

Small businesses and sole proprietors gain the most traction and visibility through doing deals. A deal can be a partnership, a revenue-share, a deal with a media company for a TV or internet show - it can be for placing advertising or sponsorship onto a website, aligning your face and personality with a big brand, becoming a strategic partner to a media personality - you name it, deals are what move needles. If you aren't doing deals, then you aren't doing business. Meet four people who do deals every day - whether it's negotiating web content assets, a phenomenally popular blog, as a media giant or as an agent who represents both big brands and individuals, we all want our companies to foster strategic relationships, and most of us want to get a little more famous along the way. Come find out tactics for negotiating, how to pitch, how to assess your assets, how to design a deal so everyone wins, how to approach a big fish when you're still a guppy, and as always, we'll get to the bottom of how each of these folks launched their respective businesses.