Digital advertising is evolving rapidly across the North American landscape and Canadians are highly adaptive to new media. As the channels evolve so does the consumer behavior patterns and how they engage with brands day to day. The digital touch points available to marketers today can be seemingly daunting due to fragmentation and media provider options. Hear from digital advertising and media... [read more]
Digital advertising is evolving rapidly across the North American landscape and Canadians are highly adaptive to new media. As the channels evolve so does the consumer behavior patterns and how they engage with brands day to day. The digital touch points available to marketers today can be seemingly daunting due to fragmentation and media provider options. Hear from digital advertising and media experts including leaders in location based, mobile marketing, social media and digital out-of-home. Understand how to navigate these channels, how they are being optimized and how they can work together to create powerful strategies for your brand.