MOBILE MARKETING 101 with Marcos J. Menendez

** FREE EVENT**

Mobile Marketing 101- How to get started with Mobile Marketing
A mini-seminar on what every marketing and communications professional should know about the mobile marketing field.

Topics

- Market: What does the U.S. mobile phone market look like?

- Jargon: What is a shortcode? What is SMS? What is a mobile keyword? What is MMS? What’s the difference between... [read more]

** FREE EVENT**

Mobile Marketing 101- How to get started with Mobile Marketing
A mini-seminar on what every marketing and communications professional should know about the mobile marketing field.

Topics

- Market: What does the U.S. mobile phone market look like?

- Jargon: What is a shortcode? What is SMS? What is a mobile keyword? What is MMS? What’s the difference between standard rate and premium messages?

- Benefits: Why is mobile worth looking at? Who has had success with mobile and how (case studies)? Is mobile right for my clients or brands?

- First Step: How to get started with mobile? What can kind of campaigns can you send? How to send a campaign? How do I market my message?

- Laws, Practices and Conduct: What laws and regulations do mobile marketers need to follow? What are the mobile marketing best practices?

- Costs: What does a typical SMS campaign cost? How much time do I need to spend on creating a campaign?

For more information: http://www.awcsouthflorida.org/insidepages/meetings.cfm

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